Search Engine Marketing

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SEM Services from iFormatLogic

Are you looking to step up your digital marketing efforts? iFormatLogic I.T Solutions offers comprehensive Search Engine Marketing services - like SEO and PPC - that will help you grow your brand and boost your revenue.

A good paid search strategy can quickly help grow your business.

Search Engine Marketing (SEM) or pay per click (PPC) is a highly effective form of online advertising. SEM involves bidding on keywords related to your brand, product or service in order to have your website show up in the search engine results when potential customers search using those keywords.

These paid search ads are known as Google Ads (formerly Google Adwords) and allow your business to become instantly more discoverable online. It's known as pay per click because you only pay when a potential customer clicks on your ad, which is why it is so effective. It's important to have a pro managing your campaigns, otherwise you could end up paying more than you need to, per click.

iFormatLogic I.T. Solutions is a certified Google Partner and our team of Google Ads experts can help create, manage and optimise campaigns that will increase the number of potential customers that will visit your website or increase the number of phone inquiries your business receives.

OUR SEARCH ENGINE MARKETING PROCESS

KEYWORD RESEARCH

Our team will do extensive research to determine what phrases and key terms will work best for your business. Targeting the right phrases is an important step in working to create the best results.

AD DEVELOPMENT

We'll create compelling, informative text ads that will appear within the results of the search engine when your keywords or phrases are searched. These ads will encourage users to visit and engage with your website.

ANALYSIS

We'll monitor your campaign to ensure that the traffic being sent to your website is relevant and qulaified. Our experts will collaborate with you throughout the process to make sure your goals are being met.

MEASURE PERFORMANCE

SEM campaigns generate a significant amount of data about each site visitor. Each month we'll break this data down for you, and you'll recieve a comprehensive report with the results that are important to you.

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