iFormatLogic email marketing services helps you speed up your sales cycle. Email marketing is moving your prospects from one stage of your sales funnel to the next. Our experts will send emails that motivate people to buy your products and craft engaging newsletters to help you stay at the top.
Generate & Close More Leads with Targeted Campaigns from a Top Email Marketing Company.
Email is one of the most effective ways to sell to your customers. It is one of the few marketing channels that is still free to use and email often delivers the business's highest conversion rates in digital marketing campaigns.
Every month, iFormatLogic I.T. Solutions sends over 100 email newsletters from more than 20 brands to nearly 200,000 email subscribers. We know more than a little bit about email marketing best practices.
Email plays a significant role in your digital marketing strategy. Stop those useless and irrelevant email marketing campaigns that are not helpful. Our highly-skilled professionals allows you to easily create quality email content and edit it. We will help you put relevant and engaging content according to the clients' needs. Also, we can help you with everything from email marketing strategy, content creation and copywriting, email platform set up, database growth strategies, e-commerce campaigns and customer life cycle campaign setup.
The first thing that iFormatLogic will do is develop an email marketing strategy for your business. It will define "who, what, when and how" are you going to do with your campaign. We will look and determine your target audience, then we will craft a content strategy to define how your brand's message should be and how are we going to add value in it. And finally, we will decide when emails will be sent and how they will lead down your marketing funnel.
The next thing we will do is create a strategy to develop your email list. Normally, it consists of developing lead magnets that provide people their email address. Some lead magnets include free guides, checklists, quizzes, eBooks and many more. We will work with you to develop a lead magnet that will attract more leads to your business.
After we attract leads to your business, we will implement call-to-actions on your website to promote those lead magnets which will help you convert your website visitors into email subscribers. Typical website's call-to-actions include floating headers, website pop-up forms, sidebar forms, and more.
The fastest way to expand your email list is to advertise your lead magnets. You need to use social media or search engine advertising services to generate more subscribers and we will help you with that. We will direct traffic from advertising to a custom landing page that allows people to opt-in to your email list.
Our team will help you select and implement email marketing software to receive leads and send emails. If you have a preferred email marketing software, we can also integrate that if it fits within your capabilities.
Our digital marketing specialists will design email newsletters that reflect your business. The emails we develop will be a best-practice for email deliverability, open rates, click-through-rates and conversions. Relevant blogs, case studies, upcoming events, etc., can be included in the content of your emails.
iFormatLogic will perform routine list maintenance. Removing unengaged subscribers from your list is important. Your email deliverability will have a negative impact if subscribers do not engage with your email. Commonly, having a bad list will end up in a scam. We will monitor your contacts' engagement on an ongoing basis to ensure that you have engaged email list.
Our team will send reports every month to breakdown your email marketing performance and we will review, analyze, and strategize the results for improvements. Subscribers, open-rates, click-through rates, and conversions are the main metrics.
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