Category: Marketing | Posted date: 2020-03-06 06:03:52 | Updated date: 2020-03-06 07:29:55 | Posted by: Admin
Traditional Marketing also evolved into Digital Marketing, but wider than what Marketing does. Digital Marketing can help many people, not just the business minded persons but everyone using Social Media can benefit from that.
Social Media influences many people nowadays. Everyone uses mobile
applications and websites in order to get their things done. It is easier and
at the same time very liable to make things work much faster. Everyone
was connected to one another by social media, no ages required to use a
certain app. It can make people closer and build better connections.
Traditional Marketing also evolved into Digital Marketing, but wider than
what Marketing does. Digital Marketing can help many people, not just the
business minded persons but everyone using Social Media can benefit
from that.
Let's say you want to order food online. You search for a certain application
that will connect you to a restaurant that you want to order to, with Digital
Marketing strategy it helps you connect much easier to the restaurant you
want to order food. How? Simply because it can connect you directly to
what you desire. Say you want a pasta and you search for the nearest
pasta restaurant in the town and you also search for a pasta restaurant that
has a delivery like door to door. In order to search online the restaurant
was connected to a Digital Marketing Specialist because the restaurant
alone can’t think of marketing strategies online.
If that didn’t catch much of your attention then let me put another example.
Let's say you have a Beach Resort around the province and you want to be
recognized by the people in the City. You have started to put up a website
that will advertise your Beach Resort. In order to do that, you should be on
top of the google search, that’s what SEO does. SEO or Search Engine
Optimization is a part of Digital Marketing too. With the help of Digital
Marketing it can advertise through different sites and Social Media
applications in order for a certain page or website to be acknowledged. It
can help you not just by advertising but also with booking online, and any
other online services. Digital Marketing is the Head of the Online Market.
Without it, Websites will be just an online page,dull and unknown to many.
Without Digital Marketing there would be no online advertisement. For
example:
You are selling an Energy Drink. There’s a lot of Energy Drink being
advertised through commercials on television. Obviously if you don’t pay for
advertisements no one will buy the energy drink you were selling. The
problem is you don’t have enough money to pay for the television
advertisements so you think of something else which is Social Media
Advertising. That's when Digital Marketing enters, you can be recognized
through the advertisement with Facebook, Instagram, Twitter and other
Social Media App and even different websites through the use of Digital
Marketing. Imagine, you don’t have to put too much effort with your product
because you can be known by just advertising online. You don’t have to go
one by one asking the store owners if they want to try your product. The
logic here is let your buyers come and find you, not for you to find them.
Digital Marketing is very extensive. It is wider than you can imagine.
It is responsible for so many things regarding how many targets are
possible to say yes to the offer. What are the things to consider and what
should we do? Who are the targets? When are you going to start? Where
should we start and where are the targets? How sure are you that the plan
will work? Digital marketers are the one incharge of the hypothesis for the
target clients.
Types of DIgital Marketing
❏ Search Engine Optimization (SEO)
❏ Search Engine Marketing and Pay-Per-Click Advertising
❏ Social Media Marketing
❏ Content Marketing
❏ Affiliate Marketing
❏ Influencer Marketing
❏ Email Marketing
❏ Viral Marketing
What is Search Engine Optimization (SEO)?
Search engine optimization is the process of increasing the quality and
quantity of website traffic by increasing the visibility of a website or a web
page to users of a web search engine.
Example
Let's say you want your website to be recognized online and you don’t want
to pay for the advertisement from google, that's when the SEO enters. The
goal of the SEO is to make your website on the top search of google
without paying any ads and that is an organic way of advertisement.
What is Search Engine Marketing and Pay-Per-Click Advertising?
Pay-per-click, is an internet advertising model used to drive traffic to
websites, in which an advertiser pays a publisher when the ad is clicked.
Example
The website you have is a pizza parlor and you pay for advertisement
through ppc. Therefore for every site, your ad will appear and every click
for your ad will be paid by your company.
What is Social Media Marketing?
Social media marketing is the use of social media platforms and websites
to promote a product or service.
Example
I want to advertise a Call Center Company so whenever people will surf
through Social Media sites such as Facebook, Tweeter, Instagram, etc. the
Company will be promoted.
What is Content Marketing?
Content marketing is a form of marketing focused on creating, publishing,
and distributing content for a targeted audience online.
Example
I wanted to franchise into a food industry and i want to make sure that it will
be renowned all over the Philippines so i’ll get a Digital Marketer to post a
Food Blog about my planned business.
What is Affiliate Marketing?
Affiliate marketing is a type of performance-based marketing in which a
business rewards one or more affiliates for each visitor or customer brought
by the affiliate's own marketing efforts.
Example
I want to open a Travel Agency so I contacted a Digital Marketer Specialist
to help me plan for my company to be recognized. So they asked me to
cooperate with a website that will promote my company site online in return
every reservation has referral fees.
What is Influencer Marketing?
Influencer marketing is a form of social media marketing involving
endorsements and product placement from influencers, people and
organizations who have a purported expert level of knowledge or social
influence in their field.
Example
I owned a Department Store and I used a well known group of singers as
an endorsers to make noise on Social Media.
What is Email marketing?
Email marketing is the act of sending a commercial message, typically to a
group of people, using email. In its broadest sense, every email sent to a
potential or current customer could be considered email marketing. It
involves using email to send advertisements, request business, or solicit
sales or donations.
Example
I send my marketing plan to my target clients. They are not really buying it.
So I came up with sending them advertisements with the help of Digital
Marketing Specialist.
What is Viral Marketing?
Viral marketing or viral advertising is a business strategy that uses existing
social networks to promote a product. Its name refers to how consumers
spread information about a product with other people, much in the same
way that a virus spreads from one person to another.
Example
It's like gossip spreading. Your company just has to make a sound so the
NETizens will notice. The more popular the gossip is, the trend it will be.