Category: Marketing | Posted date: 2020-03-11 07:04:01 | Updated date: 2020-03-11 07:37:02 | Posted by: Admin
SEO keywords
What is SEO?
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. It is the process of making a web page easy to find, easy to crawl, and easy to categorize. It is about helping your customers find out your business from among thousand other companies.
What is SEO traffic?
Search engine traffic refers to the visitors who arrive at a website by clicking search results leading to that particular website. Using a Web analytics program, a website's overall search engine traffic can be segmented to show the percentage of search engine traffic for individual Web pages or site sections.
What is a Keyword?
A keyword can consist of a single word but more often than not it’s made out of several words. For example, “search terms” is a keyword, as is “best keyword search tool“.
Your SEO keywords are the keywords and phrases in your web content that make it possible for people to find your site via search engines.The power of keyword research lies in better understanding your target market and how they are searching for your content, services, or products.
A website that is well optimized for search engines "speaks the same language" as its potential visitor base with keywords for SEO that help connect searchers to your site.The answer is that what you want to rank for and what your audience actually wants are often two wildly different things. Focusing on your audience and then using keyword data to hone those insights will make for much more successful campaigns than focusing on arbitrary keywords.
What is keyword research?
Keyword research is the process of finding and analyzing actual search terms that people enter into search engines. The insight you can get into these actual search terms can help inform content strategy, as well as your larger marketing strategy.
It is also defined as the activity of analyzing and finding a list of valuable keywords for the purpose of SEO copywriting.
The keywords, or search terms, often become a guide for the direction of your content and marketing strategy. Finding high-volume search terms itself is not enough. You need to ensure that the SEO keywords used in your content matches with your brand, product, or service to the keywords that your customer uses. And this is where keyword research happens.
How to find the best keywords to be on Google’s top search
Knowing about seasonal trends can be advantageous in setting a content strategy. like if you know that “christmas box” starts to spike in October through December in the United Kingdom, you can prepare content months in advance and give it a big push around those months. By researching keywords for their popularity, search volume, and general intent, you can tackle the questions that the most people in your audience want answers to.
Keyword research tells you what topics people care about and, assuming you use the right SEO tool, how popular those topics actually are among your audience. The operative term here is topics -- by researching keywords that are getting a high volume of searches per month, you can identify and sort your content into topics that you want to create content on. Then, you can use these topics to dictate which keywords you look for and target.
Doing keyword research in new countries isn’t as simple as typing in random keywords and seeing what’s popular. You’ll likely compile a lot of keywords. How do you know which to tackle first? It could be a good idea to prioritize high-volume keywords that your competitors are not currently ranking for. On the flip side, you could also see which keywords from your list your competitors are already ranking for and prioritize those. The former is great when you want to take advantage of your competitors’ missed opportunities, while the latter is an aggressive strategy that sets you up to compete for keywords your competitors are already performing well for.
You can more strategically target a specific location by narrowing down your keyword research to specific towns, counties, or states in the Google Keyword Planner, or evaluate "interest by subregion" in Google Trends. Geo-specific research can help make your content more relevant to your target audience. For example, you might find out that in Texas, the preferred term for a large truck is “big rig,” while in New York, “tractor trailer” is the preferred terminology.
Knowing about seasonal trends can be advantageous in setting a content strategy. For example, if you know that “christmas box” starts to spike in October through December in the United Kingdom, you can prepare content months in advance and give it a big push around those months.