When Google Changes Your Title Tag to an Alternative Title Tag

Category: Marketing | Posted date: 2020-03-25 05:56:15 | Posted by: Jesza

We have all used meta title tags as one of our focal points of specified seo per page. along side H1 tags - they're SEO for Beginners - and a DUH factor.



We have all used meta title tags as one of our focal points of specified seo per page. along side H1 tags - they're SEO for Beginners - and a DUH factor. However, many have specified their title tags and in researching their client’s rankings they found that the title tags weren't used because the title within the Google Search Results. Which then means Google is reparsing it to what they feel the location should be titled supported its content. Which is ok - if you don’t want control over debatably the foremost effective seo piece on a page.

So the question begs to be asked - what are you able to do to form sure you aren’t losing control of your title tag?

The answer is straightforward - learn what makes Google plan to change your Title Meta Tag and stop it before it happens.

Google has stated that this happens due to the following reasons:

  • meta title tag with a lack of relevance to page content
  • no meta title tag
  • non-descriptive meta title tag
  • too long of a meta title tag
  • duplicate meta title tags or only minor modifications to a boilerplate title tag
  • hard to read meta title tag

So we then look to the statements from Google that focus us to what makes a good meta title tag:

  • make sure every page has a meta title tag
  • make sure every page has a unique meta title tag
  • make sure every web page has a meta title tag that describes specifically what's discussed on that page
  • make sure every meta title tag is brief but descriptive
  • make sure your meta title tag isn't spammy or appear as if keyword stuffing (like using variations of an equivalent word)
  • make sure you dont use boilerplate where just one or two words is modified on each title
  • put your name or brand on every title to brand your meta title tag (but concisely)

 

Remember - if you sign up for a google Webmaster account you'll let the app check your site for html improvements including problems with any meta title tags. provides it a whirl if you haven't yet. But confirm your meta title tags stay within your control. Good Luck!