Category: Marketing | Posted date: 2019-05-27 03:49:22 | Updated date: 2019-07-29 06:46:07 | Posted by:
Shopping online offers comfort and time-saving, but the biggest concern it had for consumers was the fear of “not being the right fit” or the “no return and no exchange policy” for a pair of shoes, make-up or living room table or on any set of item/s.
Shopping online offers comfort and time-saving, but the biggest concern it had for consumers was the fear of “not being the right fit” or the “no return and no exchange policy” for a pair of shoes, make-up or living room table or on any set of item/s. Augmented Reality (AR) technology has been adjusting on the new trends to help brands for customers. For samples are IKEA and Wayfair are allowing visualization of their furniture set-up against customers home arrangements. Another is Sephora allowing customers to try their makeup and upload their selfie online. Thanks to the “Amazonification” customers are more confident to buy online. The e-commerce industry will be well-known and recognized in the future as a model that makes purchasing fun, safe and easy for the consumer. Also, we can set the expectation that these changes will take effect on other Social Media Website.
Chatbots and Artificial intelligence are presumed to be more active and informative in 2019. AI campaigns are going to be in demand in the future for they’ll become the doorkeepers of certain websites. They are expected to attend customers inquiries or concerns if none is available. And become more responsive to consumers regardless of how or what it will be asked from them. AI are reshaping the interactions between the consumers and the brand that it will become more likely as a personalized experience. Giving the feeling of importance and politeness to the buyers, it is expected that AI will become popular in the future of businesses.
The commercializing and advertising of products and services via connected TV has become a trend in 2018, and its doubling at present. The influence of cable subscriptions has declined for the past years, on the other hand, CTV is on the rise. Not only giving entertainment to viewers, but CTV is also updated with regards to media and news information that is more captivating. In 2019 the increase will continue, as more advertisers will recognize this opportunity and efficiency to reach their desired consumer in demographic ways that they’ve used in traditional television commercials. These will become beneficial on both the consumers and advertisers end that it is expected to be the trend in the future.
The use of VOICE system in devices are becoming more beneficial in certain incidents like driving, playing educational toys or simply while doing human work or exercising. It becomes a practice not only by professionals but also by a typical individual. By 2018 voice-activated devices are becoming more advanced for doing research, asking simple information, compile shopping lists and place orders and that’s only the beginning. In accordance to ComScore, it was estimated that 50 percent of searches will be conducted through voice by 2020, where advertisers are expected to use this opportunity to take advantage of shifting their brands in developing creative voice campaigns by using distinctive phrases or borrowing voices that are recognizable.
It’s anticipated that expressing natural language will be the catalyst of major voice searches. And adding a few keywords will be enough that advertisers could insert their brands to get the attention of the consumer. In this way, the brands can create more tailored ads and landing pages for a seeking customer. Also, SEM advertisers are already adjusting and setting voice advertising so that they won’t be left behind in the upcoming trends.
Visual Search is a process where consumers take a picture or photo of his or her desired product in any device and use the internet to search for any information about it. We all know that sometimes we love or like a certain item that we don’t know what it is, what its name or how can we have it. Search functions were rolled out by Google to allow users to locate items using pictures so we can have an easier way to find and get information from it. This was considered one of the most innovative applications ever made. However, it still needs more improvement for there’s a lot of image, photos or drawings to consider. And the raw data comes from different sources.