Category: Marketing | Posted date: 2021-10-07 20:02:43 | Updated date: 2021-10-07 20:03:53 | Posted by: Admin
Voice search optimization is where you optimize your pages to appear on voice searches.
Everytime that we want to learn about or search for something, we often go and type it on search engines like google. But nowadays, searching has risen to the next level. We can see people talking, interacting and getting responses from their watches or smartphones, because voice search is everywhere.
I think we are all familiar with voice search. It is a way of searching the internet through speech. It makes searching easier and convenient. And voice search is easy to access because almost every device we use has a voice search feature.
Did you know that voice search can also help drive more traffic to your website? That’s right, so make sure that your website is optimized for voice search.
What is Voice Search Optimization?
Voice search optimization is where you optimize your pages to appear on voice searches. By optimizing your pages for voice search, you are also optimizing the way people do voice searches. There is also a high chance that your pages will be read out loud by a voice search device.
Voice search optimization helps in answering queries quickly, develops more trust and customer loyalty and it also makes local SEO more effective.
How to Optimize for Voice Search?
Drive more voice searches to your business by following these voice search optimization tips.
Create Conversational Questions
The way we type questions is different from the way we search through speech. Compared to typing, voice search is more conversational and longer. So make sure that you optimize for conversational queries. Create different questions people might have regarding topics on your pages. You can also check the People Also Ask section when you type something on google, there are related queries there and might help you get more ideas.
Give Answers Directly
You should answer queries directly so you can get the most out of your voice search optimization strategy. Do you know about featured snippets? Well they answer queries directly. Also creating a page for FAQs can help you rank for voice searches. FAQs answer common questions about your business or products directly.
Optimize for Local Search
High percentage of people use voice search to look for local businesses. So one way to optimize for voice search is by building your local presence. One important thing is claiming your Google my business listing, it will appear when users conduct local searches. Fill out your company’s complete information, this will help users get the information they need when they find your business through voice search. It will also help your business appear on more local voice search queries which might drive more traffic to your location. Researching about different types of regional slang and dialect might also help.
Follow SEO Best Practises
If you want to appear in voice searches, you should follow SEO best practices. Choose relevant keywords and you might also want to focus on long tail keywords to appear in front of more relevant leads. Your website should be mobile friendly, most voice search features are on mobile devices. Make sure that your website has a responsive design. You should also ensure that your site loads quickly.
Devices that have voice search capabilities are all over the place, which means voice searches are also increasing. And this is the very reason why you should be aiming to rank well on voice searches.