Best Email Marketing Services for Small Businesses

Category: Marketing | Posted date: 2022-03-20 18:44:29 | Posted by: Admin


Choosing the appropriate email marketing service can have a big impact on your marketing campaign's success.



Choosing the appropriate email marketing service can have a big impact on your marketing campaign's success. For small businesses, email marketing is one of the most cost-effective marketing strategies. This is due to the fact that email marketing is simple to use, provides you with complete control, and allows you to communicate directly with your customers.

With an intuitive user interface, a good email marketing tool should allow you to build extremely engaging email newsletters (ideally drag-and-drop editor). Without a lot of effort, you should be able to send mass emails that are genuinely tailored and targeted. Marketing automation is another term for this.

Aside from that, your email marketing provider should make managing your contact list, segmenting people into groups, and tracking the success of your email marketing campaigns simple. Most significantly, a competent email service provider keeps your email campaigns out of the spam folder.

  1. SendinBlue

SendinBlue is a business-focused SMS and email marketing platform. They are one of Europe's most rapidly developing email marketing platforms.

It's a simple platform with great capabilities for creating visually appealing and engaging emails. Their easy-to-use drag-and-drop email editor is ideal for those who are new to email marketing.

SendinBlue provides an email marketing package with unlimited contacts that is entirely free. Their free subscription allows you to send up to 300 emails every day, but they will brand all of your emails.

You may also utilize SendinBlue's SMTP bulk email marketing solution to send automated or transactional emails from your WordPress site. You don't need this for email marketing campaigns, but if you have a large website and want automatic real-time content-based emails, it's a good feature to have.

  1. HubSpot

HubSpot is one of the most well-known CRM and email marketing software on the market. Their email marketing service is completely free to use and includes a variety of strong automation capabilities that can help you build your business.

You may design a completely unique newsletter using their simple drag-and-drop email builder and a variety of templates that match your brand's personality and colors.

HubSpot's all-in-one marketing platform includes email marketing, CRM, automation workflows, sales tools, website builder, operation hub, and more, which is one of the key reasons why small, medium and corporate customers select HubSpot.

  1. ConvertKit

For professional bloggers, authors, and marketers, ConvertKit is a powerful email marketing tool. It is both simple to use and tremendously powerful. ConvertKit's one-of-a-kind feature is that it lets you quickly offer content upgrades and incentives alongside email registration forms. It also has simple auto-responders that allow you to send drip emails from their emailing service.

They include a/b testing, gorgeous email templates, a landing page builder, smart workflows, and other things you'd expect from a top-tier email marketing solution. ConvertKit has a number of features tailored to creative and professional bloggers, such as sponsored newsletters, which is why we consider them to be the finest email marketing solution for professional bloggers.

  1. Mailchimp

Mailchimp is one of the most prominent email marketing service providers in the world, owing to the fact that they give an email marketing service plan that is always free. Mailchimp has a drag-and-drop email builder, autoresponders, contact segmentation into groups, and simple analytics tracking. It also allows you to configure delivery times based on the user's timezones, as well as geolocation-based segmenting.

MailChimp can be readily integrated with WordPress, Magento, Shopify, and a variety of other platforms. Email, live chat, and a comprehensive instructional knowledge base are all available for Mailchimp support. However, their customer assistance is frequently delayed and falls short of Constant Contact's level of care.