What is Google Trends?

Category: Tools | Posted date: 2022-12-15 17:42:15 | Updated date: 2022-12-15 17:53:27 | Posted by: Admin

Google Trends is a free tool for discovering the most recent online trends based on user searches




What is Google Trends?

Google Trends is a free tool for discovering the most recent online trends based on user searches.

Since you can determine the precise time when your strategic keywords got the highest searches, you can do a more thorough examination of the data. This can be used in a variety of ways, such as when looking for potential seasonality in keywords that might impact your company plan.

Google Trends' presentation of the volume of searches is one aspect to which we must pay attention. The value it displays for each keyword is an estimate rather than the actual value. Its proportional value scale ranges from 0 to 100, with 0 being the lowest value and 100 being the greatest.

What Google Trends offers you

Knowing how this tool functions and what it can do for you will help you get the most out of it in terms of performance.

The following 8 parts comprise Google Trends' components:

  • Search volume: These relative values show how many times each term or topic has been searched for.
  • Search trend: We can check Google Trends to discover if the search volume for a particular keyword is increasing or decreasing.
  • Related searches: These are related words that can be combined with a keyword to create long-tail keywords for the same search. For instance, the long-tail keyword "anniversary message" is created by combining the keywords "anniversary" and "message."
  • Search filters: This is quite helpful if we want to view searches for a certain region or date. When companies want to segment and refine their strategy, these filters are very helpful.
  • Forecast: The program aims to predict the future trend that a specific keyword will have. The forecast can work as a guidance even though this is not an exact science.
  • Comparison of terms: With this tool, it is possible to compare the number of searches a keyword receives across several geographic locations and follow its development over time.
  • Export: Google Trends enables us to export all the gathered information in an Excel sheet so that we can easily access it on our personal computers.
  • Trends: The Twitter trending topic list is the closest thing to this. The most popular and relevant search terms are displayed by Google Trends. The patterns of specific social networks, like YouTube, are also visible.

How to use Google Trends

It's time to put all the data we've gleaned from Google Trends to use and put it into action now that we've established the tool's potential.

  • Search segmentation: The geographical segmentation of a search might be very beneficial if we want to implement a local SEO plan. For physical stores, this is very helpful.
  • Seasonal searches: As usual, some searches are restricted to certain times of the year. Knowing when to utilize them requires the ability to recognize them.
  • Content plan: We will require a good plan while developing content marketing tactics. We can create a plan with better results by being aware of search patterns and relevant search phrases.
  • Competitor analysis: In order to decide whether to follow the trend or make an effort to stand out from the competition, you will be able to identify the keywords that your rivals in the same industry are attempting to rank for.
  • Find the right keywords: You can use Google Trends to identify the keywords that are most relevant to your market sector for your article.
  • Search for different terms: You can evaluate the various search levels for distinct terms using the application to determine which is most appropriate in each circumstance. You may then determine the ideal keywords for each of your pages in this manner.
  • User behavior: You can determine which individuals have the potential to become customers or which consumer profiles correspond to your target market. If you sell "eco-friendly exercise apparel," for instance, and people are searching for that term more frequently in big cities but less frequently in smaller towns, you already have a clue about who your target market is.
  • Effect of offline actions on searches: With the aid of Google Trends, it is feasible to gauge how offline marketing efforts affect online advertising and vice versa. You can monitor, for instance, how your offline modifications effect your sales online or how your online marketing efforts impact your real business.

Conclusion

Without a question, Google Trends is a powerful tool that may elevate your digital marketing approach to a whole new level. This is not only a sensible decision to have in your toolbox when it comes to enhancing your marketing and SEO positioning, but it is also totally free.