Category: Marketing | Posted date: 2019-08-27 06:13:10 | Updated date: 2019-08-27 06:21:46 | Posted by:
Marketers know the importance of focusing on a specific campaign objective. A microsite represents another way to do this effectively.
Marketers know the importance of focusing on a specific campaign objective. A microsite represents another way to do this effectively. For several brands, their main website represents a political hurdle where frequent updates, marketing experiments, as well as timely updates present a challenge for implementation and approval.
When planning your next digital marketing and lead generation strategy, always consider these six advantages of microsites.
Microsites are small websites that are focused on a specific objective, campaign or event. They are an independent websites. But it’s still distinctly connected to the parent website.
A microsite are used in various ways, including:
A microsite generally lives on its own domain, however it may also exist as a subdomain. Here is a structural example of the domain configurations:
Primary domain: brandname.com
Example of microsite domain:
Microsites has a lot of advantages and in this article we listed down 6 of them.
1. Cost
A microsite is merely a few web pages composed of useful information and interesting content. As a result, this is an inexpensive way to promote your brand. A microsite that has a specific objective, can simply align CTA to performance goal, making it easier to evaluate ROI. An effective microsite can grow into a more robust offering, which will allow brands to make use of the lower cost model to drive more ROI with marketing efforts. Microsites, let marketing teams, not accustomed to a continuous improvement design model, to work quicker, cheaper and more efficiently. Lessons learned from microsite campaigns can be adopted by the larger company.
2. Speed
Microsite projects have the chance of fast implementation and successive launches. With a clear focus and concise information, a microsite can be deployed faster, letting the marketing team to achieve objectives and make measurable results. Since the design of a microsite can be based on the main brand, design decisions can be created more efficiently.
3. Boost SEO
Developing a microsite will boost your brand’s overall SEO ranking and will help visitors to easily find your business online. Audiences that are not familiar with your business may find the microsite through organic search, referral links and social media platforms. Including a logo and linking back to the parent website invites users to learn more about your business.
4. Focused Offering
Bold and bright microsites exhibits user-friendly design and navigation. A microsite represents a streamlined opportunity for the visitor to easily find the information they are looking for. Make sure that the microsite’s navigation is intuitive and highlight a clear path of action. A microsite with fewer distractions can improve conversions and great customer experience.
5. Streamlines the Company Homepage
Moving contents relative to specific products, services or offerings to personalized microsites helps keep a homepage clean and clear of clutter. This will help users to connect more easily and interact more efficiently with the information that matters most to them.
6. Enables Experimentation and Freedom
Since microsites may be deployed quickly and cost-effectively, they represent a way to evaluate different campaign messages. Marketers can use some pages of focused content to clearly measure target market engagement. Microsites can also provide freedom to marketing teams to experiment without having limitations that may exist in the primary website. Giving this freedom to marketing teams may uncover new practices and generate more sales opportunities, permitting them to compete with disruptive market forces and starting brands.
Microsites can grow over time, with the use of a Growth Driven Design process, to become a powerful lead and sales generation assets for companies. Quick implementation and data-driven learning can also benefit the primary website with increasing search ranking and increasing brand awareness.
Overall, even in creating microsites, the rules of inbound marketing still apply. Focus on key buyer personas to target microsites effectively. Keep your content focused on that audience’s pain points and challenges instead of endorsing the brand. Live up to your company’s promise to consumers to deliver engaging and informative content.