How to pick the best Keywords for your Website
Category: Marketing | Posted date: 2020-02-21 01:13:26 | Posted by: Jesza
One of the important pieces of building a website for SEO is compiling a keyword list. Here are 10 recommendations on the way to come up with a keyword list that works well for your website:
- THINK LIKE YOUR CUSTOMER
Use your customer's verbiage not the industry verbiage. as an example , you would possibly consider a category of products "Women's Athletic Footwear" but your customer will more likely be searching for "womens sneakers". So once you are thinking of what keywords to specialise in - consider the words your potential clients are going to be typing in to the search field to seek out what you're selling. - SELECT ONE KEYWORD PER PAGE
Each page should only focus on one keyword. So consider that when arising together with your list as far as how many keywords you'll got to consider . - A KEYWORD IS A PHRASE OR STRING - NOT A SINGLE WORD
Yes - it should probably be called a keyphrase but noone has started doing that yet. It should definitely be quite one word and there's a healthy balance in there in not too many words but not so few that competition will cost you $80,000 per year in SEO. - IF RELEVANT TARGET WITH LOCATION
Using location may be a great idea in most instances. it'll increase your effectiveness and price you less money to optimize. An example would be optimizing for "italian restaurant in naples florida" versus "italian restaurant". - IF TARGETING LOCATION USE ONLY ONE LOCATION PER PAGE
If you were to try to use over one location during a page you lose the effectiveness of any of the locations. Google is smarter than that. If you would like to optimize for a specific product in multiple pages then either don't target location or target a separate page for every location for that topic. - LOOK AT WHAT KEYWORDS YOUR COMPETITION IS FOCUSING ON
You can look within the competition website's headers and meta titles (the words within the top tab) to see what they're targeting for. Use this information to arm you by doing better than them together with your keywords but using their information to offer you an assist. - FOCUS ON KEYWORDS THAT GET SOME SEARCH TRAFFIC BUT ARE NOT TOO COMPETITIVE
While would really like a minimum of 100 searches per month and would like closer to within the thousands, if you decide on a keyword that's very competitive - you'll not beat them without spending buckets of money. - USE KEYWORD RESEARCH TOOLS
Take a glance at Google Keyword Tool, Wordtracker, Keyword Discovery, SEO Book Keyword Research Tool, and Overture to ascertain if those tools can assist you come up together with your list. - MAKE SURE YOUR KEYWORDS ARE RELEVANT TO YOUR CONTENT
In days of old people could stuff keywords and check out to trick the algorithms into bringing traffic to their site, on the other hand you'd get to the page and it had been another topic entirely. The algorithms have grown up now and that they can actually see a bounce rate to inform if people are jumping right out of your site and if so you get hurt in rankings. So make sure your keywords are relevant to you. - BE SPECIFIC BUT NOT TOO SPECIFIC
There is a balance of specificity that brings you relevant traffic with a good conversion rate, but not so specific that nobody is trying to find that keyword. For instance: "jewelery" is just too broad; "womens gold locket necklace with adjustable clasp" is too specific; "womens gold locket" may be a great keyword.
So most of all - have fun with it - and know it is all a game of psychology to get the thoughts of your customers and check out to level by bringing in more business with it.
