10 Ways to Maximize the Effectiveness of the Call To Action on your Website
Category: Marketing | Posted date: 2020-02-26 06:02:17 | Updated date: 2020-02-26 06:38:36 | Posted by: Jesza
A call to action is a component on your website design that directs your web visitor to require a selected action on your website. Call to action gives your visitors attention, a direction to click, how to define goals and measure the success of these goals. A Call To Action (sometimes referred to as CTA) is typically an image or text or both.
Some examples of a call to action would be:
- a button to request a quote
- a form to sign up for a newsletter
- a button to email your company
How To Do Call To Actions Right
Show the Benefit of Performing the Action
Make it clear what the visitor will get if they perform the action. you'll lose their trust if you're not open and honest about what they're going to see once they click.
Offer Incentives
Offer the visitor something like a free gift, ebook download or contest entry. Everyone loves a free gift, especially if they receive it for getting something else free.
Minimize your Call to Actions
Do not offer too many call to actions. you'll want to focus in on the most important goal(s) that you simply want from your web visitors. If you had 5 or 6 different call to actions then each call to action loses its importance and contrast and every becomes just another button on your website. Call To Actions should be 1, 2 or 3 at the most and really focused in on your main goal for the web site .
Use Action Language
Using action language will get far more of a reaction than passive language. Some samples of action language would be call, buy, register, subscribe, and donate.
Create a Sense of Urgency
By creating a sense of urgency you'll drive your visitors to response. When the visitor thinks that they will always come then often procrastinate until they ditch the action they considered originally. Once you emphasize (even when there isn’t really a time crunch) an urgency - the visitor will want to act quickly before their opportunity is gone. It's this exclusive psychology that creates websites like woot.com and even Amazon so successful.
Some examples would be:
offer expires
for a limited time only
order now and receive a free gift
____ Now (like donate now or buy now or register now)
Proper Placement
One of the key requirements for a successful Call to Action is to be seen. If the call to action isn't seen quickly and simply by the web visitor then it's going to also not be on the page.
The CTA should be above the fold, this suggests that it should never require a page scroll to be visible
Towards the highest of the page - the closest to the highest of the page the quicker it'll be seen.
Left or Centered - Since our eyes start at the left of a page, at least in Western Cultures, left or centered will be most likely to be viewed quickly.
Eye Catching
The key a part of a Call to Action is to form sure it's one among the first things seen when someone looks at your website. If it blends in with the page and doesn't stand out, then you'll not receive many actions from your call.
Contrasting colors will draw the attention , especially reds and oranges. Definitely colors that contrast with the other colors on the web site .
Solid shapes will draw the eye
Big and Clear - It should be much larger than the opposite elements on the page, a minimum of 20% larger. The element should be clear and seen quickly - this is often best achieved with whitespace (empty space surrounding the element to line it apart) Try using a heat map to know where your visitor’s eyes will look
Repeat your Call to Action on Every Page
It is important that regardless of where the visitor enters the location or where they're along their visit path, that they might easily see what the web site wants from them. you'll limit the amount of completed actions if you only allow them to come from people who are on your homepage.
Make the Action Quick and Easy
It is vital to form the user’s action be quick and straightforward otherwise you will lose some of your funnel. Collecting the smallest amount amount of information from the get go will get a way higher amount of responses. once you request pages of forms filled out posing for all types of data that would be more easily gathered later, you're limiting the quantity of potential clients that you simply could reach.
Create a Landing Page
By directing the visitor to a separate landing page you that's focused on the action, you'll remove confusion from the visitor’s experience, leave easier goal tracking, and provides the visitor a greater satisfaction for his or her click.
I hope that a number of the following pointers will assist you achieve the simplest results together with your Call To Actions and effectively increase your profits and drive results!
