What is Google Analytics?
Category: Marketing | Posted date: 2020-03-09 05:43:21 | Updated date: 2020-03-09 06:46:10 | Posted by: Admin
WHAT IS GOOGLE ANALYTICS
Google Analytics is a free website analytics service offered by Google essentially a user data processing tool. Google’s powerful and widely used traffic analytics tool that lets the website owners to get deep and real time insight into how their site is being used, how much, and by whom. You can track ROI for your online marketing. You can also see how users find your website, how they move around on it, how long do they stay for it, and where do they go from there?
You can also use tracking codes to tag & track any advertising, social, PR campaign or any kind of campaign on any platform/website.
All you have to do is install a small amount of “tracking code” on each page of your website.*
Typically, data processing activities on websites are one of two kinds:
- on the one hand, contact forms, email subscriptions and the like, where the personal data is explicitly requested and submitted directly by the user,
- and cookies and online tracking on the other
How can Google Analytics trace data?
Google Analytics traces all of its data by a special tracking code that you install on every page of your website. This code is a small snippet of Javascript, or a coding language, that runs in viewers’ browser when they visit those pages.
What Google Analytics can do?
Google Analytics helps you make conclusions based on data. You can justify spending more on your advertising, discover where you should be advertising, and even know what types of content you need to be putting out in your website.
Google Analytics categorizes data into the ABCs:
- Acquisition- an asset or object bought or obtained
- Behavior-the way in which one acts or conducts oneself
- Conversions-the process of changing or causing something to change from one form to another
What does Google Analytics measure?
The building blocks of Google Analytics reports are dimensions and metrics.
Dimensions are the attributes of your data, such as the city where traffic is coming from, the page you’re measuring, or the social media channel you’re evaluating.
Metrics are the quantitative measurements for those dimensions.
For example:
You are looking at how your advertisements are performing in Paris (the dimension), the 2,000 paid sessions you’ve recorded would be your metric.
10 Astonishing Reasons Why you must use the Google Analytics
- Its free
Google does not charge you anything for using Google Analytics. It provides you with important information, numbers, and statistics that you need to maximize your website’s performance for free.
- Automatic collection of data
Google Analytics to start collecting data from your website automatically and make reports accordingly. It will do all the work for you.
- You can create customization reports
In Google Analytics,You can pick the dimensions and metrics and decide how they should be displayed. You can choose one of the many reports that Google Creates or can even build your own customized report using the drag and drop
interface.
- Easy integration with other tools and platforms5. Ability to measure internal site search
Google Analytics presents a clear and easily usable interface. It can be easily integrated with other tools and platforms. It’s not just easily work quite well on the desktop, but it is a perfectly usable Smartphone and tablet through its app on the
Google Play Store.
- To understand why visitors are bouncing off your website
A lot of businesses witness huge traffic but not sufficient conversions. Bounce Rate is one of the most important metrics which refers to the percentage of visitors who leave your website after visiting only one page.It calls for an immediate
action to identify the reason behind it.However, Google Analytics provides a detailed report of the pages that are experiencing a high bounce rate.This means that visitors are coming to your website but are not finding what they are looking
for. This leads to a high bounce rate.
- To know the age, gender, interest, device and location of your audience.
With Google Analytics,The Audience section provides a lot of information about the people who visit your website like their age, gender, interests, devices, and location. You can uncover valuable data about your audience to determine which
channels drive most of the traffic to your website.gives you a data on how the visitors were driven to your website.
- Gender
- Age
- Interests
- Device
- To understand which social platforms to target
In order to choose the best platform to advertise to your customers, you need to set a generous budget aside for social media ads.With Google Analytics, you have the access to view what catches the attention of the users and then place the
ad accordingly. you can gauge the performance of all the social platforms that you are using. You can also check how much conversion value each of the social platforms is bringing, traffic entering from social referrals and how many users
are talking about you.
- To understand what kind of content you should write
Google Analytics generates a breakdown of the page views each of your blog posts receive.Good content is one of the best ways to reach out to your customers, This is the reason why so many businesses create blogs, infographics, and
slide shares that can add value to your customers.Google Analytics helps you to keep a track of all the content that receives views and shares. With this data, you can enhance the top viewed blogs so that they appeal to the customers in a
more productive manner.
- To check if you are achieving goals
You can also assign a number of goals that will help you to track the customer’s journey based on their actions.The goals in Google Analytics helps you to track how much your business is moving ahead and progressing.There can be the
different type of goals, like making a purchase, filing a lead generation form, subscribing to newsletters.
