Are You Spying on the Competition?
Category: Marketing | Posted date: 2020-03-20 05:23:17 | Posted by: Jesza
Are you spying on the competition? If not you ought to be. Well maybe not spying - but you need to understand what people in your industry do on their website. What are they doing better? What are you able to learn from them? What are you able to confirm you're doing better? If you recognize they're beating the pants off you on their internet sector then you'll be ready to find out why by spending a little time looking at their website. Your goal should be to see what they're all doing - then figure out the way to do it better.
Here may be a checklist of 10 things you should consider on the web site of your competition:
- What is the primary thing you notice on their page?
- Are they offering anything better than you're offering on your website?
- How is their navigation different from yours - sublevels - choice of words?
- What content do they include that you simply don't on your website?
- How consistently do they post new content - check out the dates on their blog?
- Is the design professional and clean - or does it look like they did it themselves?
- What is their call to action - is it simple and quick or is it an extended process?
- How descriptive are they of the merchandise or services - check out the individual pages that describe them?
- Are there features they need that you simply don’t - if so would you enjoy them?
- Are there deals, incentives or benefits that you simply don’t offer - are you able to meet or beat them?
I believe if you check out your main competition or maybe even the highest three competitors in your arena that you simply are going to be ready to come up with some great ideas for a way to enhance your web design. If you'd like help researching or implementing contact our web developers for help.
