10 Reasons Your Small Business Needs A Blog
Category: Marketing | Posted date: 2020-04-06 08:35:54 | Posted by: Jesza
When a client turns down the option for a blog, the reason is nearly always the same. "My company doesn't have a need for that." along side "I do not have time to write a blog". While we definitely understand the limited resources of a small business we've a different view on corporate blogging and content marketing. If an area tv station called and offered you a free commercial every week and you simply had to write up the content, you'd probably make the time to do it. A corporate blog can have even as much influence over increasing profits and if you create time for it, can pay for that time over and over. Here are the highest Ten Reasons that your small business must start blogging.
To Attract New Traffic
A posting on your blog offers new traffic a reason to come to your blog and another anchor on your site to draw them in. While only some of new traffic will turn into dollar signs, the more new traffic you get, the more dollar signs that you simply will see coming from your website. So attracting new traffic will increase profits, bringing an increase of profits to pay for the time you spend blogging.
To Increase SEO
when you post on your blog you're adding more content, more words. Words are what the search engines, like Google, use to work out what your website is about. therefore the more words, and the more repetition of keywords, the more Google goes to think about you an authority on those keywords and inflate both your position of those keywords and also your overall pagerank. The new content also gives greater opportunities for other sites to link to you. Perhaps you write a blog about the ten reasons your small business should blog. Then perhaps an online marketing company posts a link to that blog posting on their blog or their social networks. Now you've got more links, more content, and you have made the GoogleBoss happy which will cause them to send more of their users your way. Again. Increasing Profits.
To Get A Voice
on occasion a company will get a nasty rap. Perhaps someone spreads false rumors about them or a story gets out painting the company during a bad light because just one side is shown. A blog gives a company a voice and a chance to reply to any false accusations and to present their side of things. Customers have had their voice for years, on review sites, with organizations that supposedly protect consumers, etc. Now companies also will get an opportunity to present their view on things.
To Offer Better Service
A blog not only shows your human side but allows you to interact together with your customers. This interaction, communication, teaching goes both ways. once you allow your clients to comment and have how to reply back and forth, you'll offer superior customer service, clear up any problems, and even publicly receive your accolades testifying further to your good reputation.
Branding
A blog allows you to further brand your company. you'll create a personality, a voice, an image for your company when you blog. By posting words, photos, videos, sound bytes, you'll birth an identity for your company which will paint a picture for your customers about who you are . You'll clarify the corporate culture.You will give the outside a taste of what it's like on the inside. Branding is one among the foremost important factors of your business and it's imperative that when customers are dealing with you or first consider you that they need an idea of who you are.
Increases Your Credibility
Blogging establishes a picture for your company as an industry expert. If you're regularly bringing new knowledge on your industry and presenting it, then you'll become respected by other professionals in your industry along with your client base. When your clients come to your website and you not only tell them what you sell but show them more information about what you're selling, then you develop an upper hand in the sales process.
Internal Link Building
Corporate Blogging gives you an opportunity to build internal links using categories, tags, and keywords. By categorizing your posts by tag and keyword, then linking to them throughout your website together with your category listing, you are creating not just internal links but internal links with superb keywords as you engineer them.
To Show That Someone Is Home
Have you ever visited a website and wondered when the last time someone touched it was? Perhaps the design is dated otherwise you just can't find much information. Everyone has experienced that a time or two. a company blog allows you to virtually blare lights and noise from your house. they're going to know that you simply are home which you are quite busy doing things. This added reassurance of an active presence on the web site gives clients more of a reason to extend their trust in you.
To Direct Your Traffic
Blogging turns you into a traffic cop. once you post something new on your blog you're essentially saying "look here look here". Especially if youre using social media to announce your posts. Now if everyone is looking "here" you'll then easily say - "look there look there". as an example - if I write a blog post about the importance of blogging for your company, I could easily then post a link thereon blog to a service offering to feature a blog to your business website.You already know that anyone looking at this blog is already curious about blogging on their corporate site, so you have funneled yourself just the right crowd to increase the ROI, and then you are linking them right to that particular service that you want them to purchase. And voila. Increased Profits by directing someone to a particular place on your website, using a blog posting.
To Initiate More Sales
Posting on a corporate blog, then especially touting that post on social media networks, will bring more traffic to your website. The more people making their way to your website, the more virtual touches that potential clients are giving you. The more virtual touches that you receive the more opportunity someone has to purchase from you. Thus increasing profits. for example. I once worked for a corporation that would post blogs and a newsletter on a quarterly basis. When we posted those blogs, and our clients noticed the blog link from a newsletter link, they might go to the web site to look at the blog posting. While they were there they might often remember "oh yeah i'm going to need some of those", and place an order. Anytime we wanted a fast sales burst we might do this and watch the web orders come in. Also we might receive phone calls "I just saw your blog and it reminded me that I needed 1 billion widgets. i might have forgotten how good your widgets are but i'm glad you reminded me before I ordered elsewhere."
The bottom line is if you are not blogging, you probably should be. If you don't have time to blog, select your lowest wage employee to spend under an hour and write a quick paragraph once per week about your industry and voila for less than $10 per week you have paid for blog creation or if you want to invest in a content manager that will focus on the technical and search ranking aspects of the content, you can hire us for content marketing campaigns.. Trust me - it is a great way to generate content and YES - increase profits!
