BETTER WEBSITE IS EQUAL TO BETTER REVENUE
Category: Marketing | Posted date: 2020-07-27 01:13:07 | Posted by: Admin
Starting up a business needs a lot of consideration. You'll start with coming up with the type and concept of your business, the location, equipment needed, capital, and most especially knowing your target market. Aside from these factors, Marketing is one of the biggest considerations in starting your own business. You have to make sure that most people, especially your target market, are aware of your business or the products or services you are offering. Marketing will be the key for this, better marketing strategies will help you in making your business name in the market.
What’s the best way to market your business? In today’s generation isn’t it better to do what’s popular which is with the use of technologies and the internet? Most people around the world are in the digital world with their phones and internet. Digital Marketing is the best choice not only today considering the world’s situation due the pandemic but it is useful anytime as long as people use technologies.
Entering the digital world is not as easy as you think. It also takes a lot of considerations but if the return of investment or it will increase your revenue why not try it. Creating a website or redesigning the existing one can help to drive revenue for your business. Your website needs to be a revenue machine. These are some of the ways on how your site can help you generate revenue/income.
- Gain Trust Through Reviews
If you're a business minded person you should know how important the voice of your consumers is. Let them post their reviews and recommendations about your products or services through your website. Reviews and recommendations from your current consumers will serve as referrals to the potential ones.
On your website make sure to create a page wherein the pictures and the description of the products or services you offered is visible along with consumers reviews. If you don't promote your customer trust on your website you are missing out the opportunity to have potential buyers.
- Videos help increase sales
We understand images or videos instantly unlike with text, we have to work to process it. According to what I read, our brain can process visual information 60,000 times faster than reading information in text format. It means that putting up images or videos on your site will help the site visitors to learn about the products or services you are offering. Giving right awareness about your product or services will help in increasing your revenue.
- Make the Design Simple
Making your website simple but informative is a great point. You should also avoid putting up lots of products in your site so it will be easier for the consumer to make buying decisions . For example, if you sell 50 flavors of ice cream it will be hard for you to market each flavor and it will be tough for the consumers to pick what flavor they will order. But if you have 5 flavors it will be easy for them to decide what flavor they want. This will also help you to focus on your product or services and may get fewer questions from your site visitors.
- Creating Better Sales Conversions
Your website should help you in increasing your sales conversions. With your new website, try to develop an inbound sales strategy. Inbound sales strategy is a method where you align with the behavior and preferences of your buyers. Don't put your mind on closing the sales immediately. instead try to meet customers where they are and guide them in making buying decisions. This method is helpful since it focuses on the buyer's pain post, develops a trusted consultant-user relationship and it changes the traditional sales process into a buyer's journey.
- Implement Conversational Marketing
Conversational marketing is a great way to address questions from your site visitors. Mostly, any type of business website can benefit from using conversational marketing tactics. Let's accept the fact that nothing is better than one-on-one human interaction to provide value and information about the products and services, but there are some cases that it's not scalable. A five minute response to a lead by an email is great, it seems like ages when it was thought of from a chat point of view. AI and chatbots can leverage this opportunity and bridge this scalability gap to: open the conversation, answer common questions, qualify leads and even set meetings, in a natural way that your prospect will love. Conversational marketing services will help you in making strategies and consider all aspects of the customer journey. Make sure to add it on your website planning and strategy sessions.
