What can be a more engaging way to promote a business than a social media platform with millions of users? Having a social media account is now considered a norm and possibly a person not owning an account is somehow considered weird and old-fashioned. This being said, social media has become one of the most powerful platforms for promoting businesses and individuals globally. 

As there is a wide-range of platforms to choose from in social media, one still must know what’s the best option for them; where to post, who are the audiences to gather, when’s the best time to promote, why is it important and how to maintain a successful page. Let’s answer these questions below based on my experience, observations and reads.

Where to post?

• It’s not a shock anymore that social media is continuously growing, spreading and increasing. People tend to treat this as a necessity to take action and create an account for every possible platform social media has to offer. But it is also important we know what platform is really necessary to help our business grow, we need to consider its features and services that fits our needs. If you have a photography business, Instagram and Pinterest are one of the best options for you!

Who are audiences to gather?

• A crucial point to consider when using social media is if you are reaching your target audience or wasting time and effort without earning customers. Take note that your audience will be likely to turn as your customers. Thousand likes doesn’t mean successful profit. Although it gives your business a great impression; loyal customers need to be given more importance and attention as they are the ones who leave real reviews, shares and reposts your products. 

When’s the best time to promote?

• Actively promoting your business helps your business grow but don’t overdo it. As a business owner, we can’t avoid getting too excited to make posts and interact on social media. Inevitably, people somehow get tired of your content and lose interest because of how you manage your account. You can interact daily and that’s actually advisable to let people know you’re active on social media and that you can easily be reached. But posting content again and again everyday is not entertaining for some audience. You can change your content but still related to your product that can still affect your marketing. Entertain your audience and let them know you’re also open to some aspects of your business.

Why is it important?

• As mentioned before, Social Media is now one of the best platforms to promote a business and an individual. Getting in touch with people is mostly done through social media. It is important because to successfully promote your business means to successfully engage people to avail your services, and guess what? Everyone’s on Social Media these days; every type of people, status, and nationality. It means you can promote not just locally but internationally without having to go there physically.

How to maintain a successful Social Media business page?

• Like in traditional ways of promoting your business such as talking one-on-one to people, handing out flyers and brochures, and making sure your business is known by making posters as advertisements and even billboards. Social Media also needs these kinds of strategies to maintain a successful business online. Chat with people directly or in the comments that are interested in your product to make them leave good reviews and recommendations, make contents and post the contents that are related to your product, and you can even write blogs that have links to redirect them into your account. Get these strategies on loop and that’s how you maintain it.

These are actually just the basics and common practices when starting to promote your business on Social Media, there are more to discuss and unravel. But these can be helpful for those beginners that are doubting Social Media’s influence. It can get intimidating but that’s just the first sign that you should and must really get into Social Media for your business. A lot of risks means a lot of possibilities and opportunities. Grab it and start promoting your business on Social Media now!