MOBILE OPTIMIZATION
Category: Marketing | Posted date: 2021-07-15 20:26:09 | Posted by: Admin
You can’t go wrong with targeting mobile users when it comes to marketing. In a recent survey according to GSMA real-time intelligence data, as of June 2021, about 5.28 billion people in the world own a mobile device - that makes up 67.3% of the world population!
In a busy world like we are in right now, people are mostly relying on technology for everyday transactions and communication. It’s like whenever and wherever you are, people are always on the go - heads looking down to their phones. This makes mobile users the top users of internet space and also one of the top priorities of site optimization.
But what does mobile optimization mean? How does it work? You wouldn’t have or need to wonder what it looks like. You have encountered websites on your mobile device, right? Majority of those websites were first made for desktop computers, and then later on optimized for mobile devices.
How to Optimize for Mobile?
Media
Images - this can get a little tricky sometimes when it comes to cropping and guarantee
the image size that will be responsive on all mobile devices.
Videos - if you optimized your videos for mobile devices, the compatibility wouldn’t be a problem.
Content
The content is crucial due to the limits that mobile devices offer. Unlike desktop devices, They have smaller screens and more compact space. This results in compressed unreadable content when not optimized. To avoid this, content in mobile devices needs to be shorter or more detailed and direct. People often use their mobile devices for less hassle browsing, so make it short.
Menu and Buttons
Like I said earlier, a mobile device obviously has a smaller screen than a desktop device. Navigating through multiple buttons and menus can be quite toilsome for some users. You can optimize this by making your website scrollable. It is easier for the users to navigate the content of your site.
Target
For a more convenient and reliable site, a clever way to optimize is to know your target. When people are on the go, they want to get or acquire whatever it is they want out of the internet and your website. Make sure to avoid confusion.
Marketers can effectively use optimized mobile devices to engage a wider group of audience. The assurance of having mobile user-friendly content and navigations will take you high up to SERP or Search Engine Results Page ranking.
