On average, businesses publish eighteen(18) videos monthly. Is yours one among them? If not, you may get left behind by your competitors.

Marketers are more and more utilizing videos in an exceedingly kind of ways to market products and services. They use videos for Youtube, landing pages, recorded webinars, emails and others. Videos conjointly facilitate and introduce brands to potential customers and build lasting relationships with existing customers.

On average, businesses publish eighteen(18) videos monthly, consistent with analysis by HubSpot. That one data underscores the ever-increasing demand for video and its nice worth investing and selling. So, what to form of this? the plain conclusion is that the time is currently to incorporate video in your own digital marketing strategy. Or else, you may risk obtaining left behind by your competition.

Below are 5 ways that video marketing will grow your business and boost sales and conversions.

1. Video will improve SEO

HubSpot's analysis showed that sixty five percent (65%) of business executives polled note that they visit a marketer's website when viewing a branded video. This shows that high-quality video content that reinforces viewer engagement and piques client interest will drive traffic to your website. This is often crucial as a result of traffic and click-through rates are major Google ranking factors. Therefore, the additional traffic and clicks your site's videos get, the better your website can rank within the search engine results pages (SERPs).

With Google evolving and getting better at machine understanding, the search engine will now acknowledge thousands of image components among a video. Google's Video Intelligence API will catalog relevant keywords among a video, that might offer you an enormous SEO advantage.

Video conjointly helps SEO as a result of it being responsive across multiple devices. As numerous video platforms like Youtube and Vimeo fits multiple screen sizes and are optimized for mobile devices, you'll be able to reach a wider audience.

With Google's algorithms more and more prioritizing pages with video content in search results, it's particularly vital that companies adopt videos as a part of their digital selling strategy.

For your own video SEO efforts, make sure to:

• Optimize videos. Facilitating your search engine bots to crawl your video with efficiency,requires subtext, meta tags, title and others.
• Keep videos short. Videos below two (2) minutes long get the foremost engagement. Therefore it is vital to urge your purpose across within the shortest quantity of your time. A four-minute video will still work well, but any longer than that might lose you important viewership.
• Transcribe your video script. Once you transcribe text from sound in your video, Google bots will crawl your content with additional accuracy. This makes your website be featured in an exceedingly big variety of net searches.
• Create high-quality thumbnails. making obvious thumbnails will grab the eye of searchers, and therefore increase your click-through rates.

2. Video keeps users on pages longer

The average user spends eighty-eight percent (88%) longer on a website with video than they are doing with the other style of content, consistent with the information revealed in Forbes article by TJ McCue. If correct, this implies that by adding videos to your website's pages, you'll be able to increase the number of your guests staying on your website.

One reason could also be that the majority folks notice videos additionally fun than reading text. Secondly, is that people tend to retain info higher once it's explained in an entertaining video. Making product videos, how-tos and demos can't solely increase your probability of reaching your target market, however it provides worth and better retention rates to your potential customers.

3. Video is fascinating

Video grabs viewers' attention more than text or written articles. Why? Video combines auditory and visual sense that attracts people. In alternative words, video brings along 2 things that catch our attention: noise and movement.

Humans are extremely visual creatures. In fact, People process visuals sixty-thousand (60,000) times quicker than they process text, in accordance to Management Info Systems center study at the University of Minnesota. Also, most of the knowledge that comes from the brain is visual, which means that viewers can better retain a message through video than they'll through text. This shows that a typical viewer remembers ninety five percent (95%) of a message once it's watched, compared to solely ten of contents that was read.

4. Video lead to conversions

Adding video on a landing page will increase conversions by eighty percent (80%) or more, In accordance to top sixteen Video marketing Statistics for 2016 report. Substituting a picture with a video on a landing page can definitely increase conversions. Why? Videos provide an additional careful description of your product or service. As viewers become attracted and engaged, they are likely to retain the message.

5. Video is more and easier shared

Social video gets 1,200 percent (%) more shares than text and image content combined, consistent with Word stream information. On platforms like LinkedIn, video is usually shared twenty times than alternative forms of content formats within the LinkedIn feed, consistent with Sales and Marketing Solutions. What makes videos so captivating? This is because, they don't just give fun and entertain people, but also bring reliable tips, tricks and hacks to them.