What is PrestaShop?
Category: Programming | Posted date: 2023-03-16 18:23:25 | Posted by: Admin
What is Prestashop?
PrestaShop is a freemium, open source e-commerce platform. The software is released under the terms of the Open Software License. It is created using the MySQL database management system and developed in the PHP programming language. It is dependent on the Symfony PHP framework for its applications.
Advantages and Disadvantages of Prestashop
Advantages
- Easy to install
Prestashop is easy to install. The file must be downloaded from the official website.Once you've downloaded the file, creating a responsive and useful online store only a few clicks. Even for users with a slow internet connection, installing this e-commerce platform is not a difficult task because the file size is only 6 MB.
- Budget-Friendly
This open-source shopping cart is free to use. PrestaShop is a reliable option for retailers searching for little investment because a license is not required to start up an online store with it.
- User-friendly
The custom PrestaShop design is simple and practical. Technical knowledge is not required to run a PrestaShop online store. It has an easy-to-use back-end interface and a straightforward design. A store owner with only rudimentary technical skills can manage and maintain the website with ease. More than 25 000 plugins are supported by PrestaShop. These plugins make it easier to create and manage the store.
- Easy Customization
Prestashop makes it simple to customize a shopping site. Adding or removing features is easy as needed. Prestashop's adaptability makes it simple to customize certain store components while creating a Prestashop website.
- Demographic assistance
Prestashop is supported in terms of both its several currencies and languages. Hence, localization is simple. PrestaShop stores are effective all over the world thanks to the demographic support. Presently, Prestashop-based businesses are successfully operating out of the USA, India, Canada, the UK, Germany, China, and Japan. The website can translate between 40 and 45 other languages, despite only providing full support for English and French.
- Secure payment
The dependable and practical payment gateways of Prestashop are its main selling point. They make use of PayPal and Google Checkout as payment options. There is no need to worry about fraud using these safe payment options.
Additionally, the SSL protocol system is used to handle secure transactions. Moreover, Prestashop offers a one-page checkout option that encourages product purchases.
Disadvantages
- Limited scalability
PrestaShop's limited scalability is a major flaw. This e-commerce platform is available for usage by these small and medium-sized retailers. Yet when the platform wants to expand, PrestaShop is not the optimal alternative.
- Unprofessional design
For a cheap retailer, PrestaShop has a respectable appearance. But, the strategy is neither appealing nor suitable for big-box retailers. PrestaShop has necessary functions, however its designs don't look professional.
- No official support team
There are no PrestaShop experts or support personnel on hand. This is this ecommerce platform's primary downside. Though there are more than 700,000 active members (on support sites) who are always prepared to assist the customers whenever a problem arises, the users do not regard this as a drawback.
Final Thoughts
PrestaShop provides a web interface that is similar to WordPress but has many more sophisticated functionality, regardless of the kind of items you wish to sell. The sale of services to its user base, including supplementary add-on features and optional themes, is the cornerstone of PrestaShop's business strategy. The ability to offer a complete e-commerce alternative for people wishing to sell tangible or intangible things online appears to be enabled by this.
