There are many types of writer in content marketing. In this post we will help you understand those types so that you can make sure your project can be successful.

The key to finding the best and right writer for you is understanding your needs and choosing the most suitable writer for the job. 

1. Brand Journalist

Journalistic-style writers are highly-skilled at longer-form items and interviewing subjects. Based on articles you’d seen in an exceedingly magazine or newspaper. This kind of author is nice at finding the story and constructing narratives (that suit your brand’s vision and mission). They explore a topic from completely different angles till they notice the human interest in it.

Brand journalists are typically masters at writing headlines, since on-line journalism typically lives and dies by click-thrus supported by those headlines. Journalists can be a solid match for content marketing pieces for they are naturally geared more for storytelling than for product details. They are also great for the kinds of stories you may pitch for 3rd-party placement, highlighting your business’ history or reason for being, newsletters - even blogs that take on more investigatory angle.

2. SEO copywriter/generalist

Generalists are jack-of-all trades. They can be nice choices for high-volume, short, awareness-level content that doesn’t need loads of experience. As a result of this skill set being widely offered, you’ll be able to get generalist writing help for less than other writes, like subject matter specialist.

Another level of generalists are SEO copywriters. SEO copywriters know how to combine target keywords and phrases into web copy to maximise organic search advantage and stay away from penalties. Naturally, SEO copywriters are precisely the writers you would need when you want to make content to assist your website rank higher organically in search results to get more traffic.

3. Digital/UX writer

Modern apps and websites are interactive environments. They are nothing like a print as or a billboard. They involve several screens or pages, buttons, links and every kind of other actions a user might use to achieve their goals. That is where a digital writer or UX writer comes in.

They perceive these more complex types of digital journeys and they have ways and techniques to guide people through the journeys they want to take and how to guide people through journeys the customers wants them to take.

Digital/UX writers tend to be analytical thinker, and they typically require data to help guide important writing decisions. Does a button or a link set the correct expectations for a user? Is the copy on a website page put together with a hierarchy of data that makes it easy for a user to instantly know what they want to? These are the kinds of stuff a digital/UX writer is concerned about.

Digital/UX writers are particularly adept at writing core pages for websites, and they can even add useful touches to things.

4. Conversion rate optimization/lead generation writer

A lead generation writer specialise in driving action. They can typically overlap with the digital/UX writer - the main distinction being the focus of either making sales or generating leads.

They usually have strong understanding of data, analytics or psychology that helps them create more effective copy. They understand selling methodologies and know how to synthesize objections and berries to sales - turning them into copy which helps consumers move nearer to a sale.

Conversion rate optimisation or lead generation writers are good for tasks like:

• Online pay-per-click (PPC) ads
• Web banner ads
• Landing pages
• Calls to action
• Sales letters

5. Subject matter specialist

A subject matter specialist is exactly what it sounds like - someone who has a deep comprehension of your business or industry and can write with authority about it.

True subject matter specialists are harder to find than a generalist. And this combination of low supply and higher expertise ends up in higher rates than generalists. However, if you got a well-defined project with clear goals, a subject matter specialist definitely worth the cash.

For starters, a subject matter specialist give you some time on informing and creating your own experts available, particularly for more niche subjects. They can approach topics in a depth that generalists can’t. They can write with authority that can help your brand look more authoritative.

Because of their expertise, subject matter specialists may also take distinctive, insightful angles on topics that you just won’t get from a generalist or even suggest ideas you hadn’t thought about.

Subject matter specialists are sensible choices for deep content like:

• Pillar blog posts or articles
• Period special content series
• Detailed how-to content
• E-books
• Whitepapers
• Executive briefs
• Link-generating content

6. Influencer

One of the advantages of using an influencer is their built-in audience. Whether or not the content is posted to your website or theirs, your influencer helps you put the content in front of more and completely different people who you might possibly not have reached.

Involving influencers in creating your content will add credibility to your content, with the influencer’s credibility making a halo effect in your brand. And few influencers double up and function as subject matter experts if they play in a very explicit niche or industry. Some influencers could already have existing relationships that make it easier to induce earned placements with publisher.

So to benefit on their built-in content amplification abilities, start using influencer writers now.

7. Social media writer

The keyword in social media is “social”. Social media writers knows the way to write social content in ways that create conversation and interaction. They are also well-versed in making content tailored to the wants and idiosyncrasies of various social networks.

Social media writers understand how and when to use hashtags, links, questions, pools and much more. They also know how to manage multi-touch content journeys, since the conversations that begins on social typically lead to content on other media, like company websites, community forums, contests, etc.

Great social media content creator also know the ins and out of how frequently you’ll be able to post, the best time for posting on different social networks to maximise interactions and the way to turn all that into calendar-grade plans.

Social media writers will be a sensible way to get additional mileage out of your content by repurposing it into snackable social content. Social media posts and graphics are their most common duty. Outsourcing social media content may be a sensible move, as many companies attempt to participate in social media but don’t have the internal expertise or bandwidth to execute to their full visions.

8. Advertising copywriter

Advertising copywriters are used to operate in media where space and time are at a premium, and they are professionals in making ideas down into short, powerful messages. They are at home creating each word work harder and keeping copy concise.

Advertising copywriters are also experts at finding distinctive angles on familiar subjects. This can be very useful if you’re in an industry saturated with competition.

Need to establish or carefully maintain brand voice? An advertising copywriter is the perfect person suited for the task. Other than traditional media like print, TV, radio, etc. you can also use them anywhere you need to copy short and powerful, like online advertising, landing pages - even home pages.

9. Technical writer

Like what you expect, technical writers are focused on extremely technical content. Their ability is to make complex ideas easy to understand.

They are masters of sequential thinking, engaged on instruction-type materials for a client’s merchandise. Great technical writers are thorough, detail-oriented, organized and efficient, but balance that with the requirements of their non-technical audiences.

Technical writers are great for content like:

• Guides
• How-to’s
• FAQs
• Instructions
• Manuals
• Other useful  technical content

10. Grant writer

Grant writing is a highly specific job with some distinctive requirements. Grant writers do not only tell stories and convince their audience, but they combine the rational and the emotional in very structures ways.

Great grant writers are well organized and detail-oriented, since their deliverable has to meet specific requirements of the grant-awarding organization - typically down to formatting. Even a little misstep might hurt your organization’s probabilities of winning a grant. Not to mention, they need to be prompt, since grant applications nearly always have laborious submission deadlines.

What is your company’s mission, vision, personality and story? Grant writers are specialists at capturing the essence of those things and weaving them into a proposal.