What is HubSpot?
Category: Programming | Posted date: 2023-05-19 02:00:16 | Updated date: 2023-05-19 02:08:12 | Posted by: Admin
What is HubSpot?
Hubspot is proud of its all-in-one CRM/Customer Relationship Management platform, which is simple to use and provides various services. This platform includes software for sales, inbound marketing, and customer service that is organized into five distinct hubs. From the first time a potential customer views one of your social media posts or blogs, to the emails you send them, to handing them off to your sales team for their first purchase, to the customer service they get, all the way to them recommending your business to their friends, HubSpot exists to help your entire business run more smoothly.
Each tool was developed to assist you and your company in increasing conversions and can manage various business processes. They are all located in the same location.
How does Hubspot work?
Every Hubspot "hub" focuses on a different area of your company. For instance, the inbound marketing tool aids businesses in setting up campaigns to draw large amounts of traffic and increase the number of visitors who become customers.
Although each hub on this platform has a lot of power, the actual power comes from integrating all the hubs.
What does Hubspot offer?
- Hubspot CMS Hub - Their content management system software is called Hubspot's CMS. It works well enough for you to handle it alone while yet being adaptable for marketers and developers. Popular features include website themes, drag-and-drop editor, fully integrated CRM, adaptive testing, and contact attribution reporting (a Hubspot-only feature that reveals which interactions and marketing initiatives are actually generating leads). It also offers SEO (search engine optimization) recommendations. Your content marketing strategies can benefit from this hub, which will keep you organized and aware of leads. Additionally, it might enhance the look of your website, which increases traffic. By enhancing your strategy and top lead-generating function, it can do a thorough analysis of the influence of your website.
- Hubspot Marketing Hub - Based on the required tools, Hubspot's Marketing Hub offers two pricing tiers: free and premium. Email marketing, forms, landing pages, contact management, live chat, Facebook, Google, and LinkedIn ads, as well as traffic-to-conversion statistics, are all options that are available.
There are three price ranges for the premium editions:
- Ad retargeting, marketing automation, and landing page reports are all included in the starter ($45/mo) plan.
- Professional (starting at $800/mo): Contains account-based marketing, blogging, custom reporting, and omnichannel marketing automation.
- Enterprise: Comes with adaptive testing, multi-touch revenue attribution, and a Google sandbox account (beginning at $3,200/mo).
- Hubspot Operations Hub - The operations platform from Hubspot, called Operations Hub, automates procedures, cleans and curates client data, and syncs apps to ensure that all of your systems function together. They integrate with Microsoft 365, Square, Zendesk, Intercom, and Aircall, to name a few. Companies' operations must expand when they start to grow. More sorting and cleaning are needed as more data is received. To synchronize the link between apps, websites, social media, and their data, Hubspot Operations Hub was created. Customers and enterprises should have a frictionless experience thanks to this innovation.
- Hubspot Sales Hub - The goal of Hubspot's Sales Hub is to help you close deals more quickly by automating some procedures like scheduling and payments and giving you greater insights into potential customers. There are free and premium price tiers available for this hub. The free utilities include live chat, email tracking, templates, scheduling, document sharing, deal and contact management, and task management. Gmail and Outlook connection are also available.
There are three price ranges for the premium editions:
- Simple automation, targets, and rep productivity performance are all included in the starter ($45/mo) plan.
- Professional (Beginning at $450/mo): Contains automation for the deal stage, tasks, and lead rotation. sequencing and personalized reporting.
- Enterprise (Beginning at $1,200/mo): Contains custom objects, playbooks, and predicted lead scoring.
- Hubspot Service Hub - With the aid of Hubspot's Service Hub, you may connect with clients who will, in turn, fall in love with your goods and turn into brand ambassadors who will aid in the expansion of your company. There are two pricing tiers given in the service hub, just like with several of Hubspot's other products: With ticketing, team emails, live chat, email templates, calling, email and chat to the ticket, ticket creation bots, meeting scheduling, and reporting, the free edition makes it easier for you to keep in touch.
Similar categories are also used to group the premium editions:
- Simple automation, numerous ticket pipelines, and discussion routing are all included in the starter ($45/mo) plan.
- Professional (Beginning at $450/mo): Consists of a knowledge base, customer satisfaction surveys, and automated customer care.
- Enterprise: Contains user roles, playbooks, and team management (starting at $1,200/mo).
What are the top four ways that Hubspot can benefit your company?
- Blogging - One of the finest ways to get quality leads is by blogging. Creating valuable content for your audience is the definition of blogging. You draw a potential consumers when they find your material useful in their personal or professional lives. Regularly updating and publishing new content is one of the keys to blogging success for your website. You may create and publish blogs with Hubspot utilizing their platform. Additionally, it enables you to preview your work before publishing it to your website.
Keep in mind that you can optimize your blog by adding a lot of useful keywords to boost traffic to your website from important search engines. In order to gauge the effect of your content on its readership, Hubspot keeps track of and collects statistics on the performance of your blogs. Additionally, they offer blogs and templates as resources. Your blogs have a better chance of converting when they are popular.
- Landing pages - It's a good idea to have a landing page if you own a business. After clicking a link from an email or advertisement, a customer is directed to a standalone page. Landing pages are frequently utilized for a single good or service that a business provides for marketing purposes. More conversions can simply result from strong landing pages. Hubspot offers assistance with fine-tuning your landing page and even offers a list of CTAs of your campaign. The viewer is persuaded to take action with a CTA. To ensure that your audience understands what will happen when they click the button, your call to action should be concise and unambiguous.
- SEO keyword research - The technique of increasing website traffic and rating on search engine results is known as search engine optimization or SEO. Doing keyword research is one approach to this. With the aid of keyword research, you may discover the most typical phrases or terms that visitors enter while conducting searches on search engines like Google. Afterward, you incorporate these keywords into your campaign so that your website will appear higher in search results.
In particular for marketing, Hubspot integrates keyword research into campaign management. You can pick and arrange the keywords you want to use using this tool. To assess whether your website is receiving sufficient traffic, Hubspot can track its performance. You can compare your ranking to that of your rivals using another function of Hubspot. Hubspot can assist you in modifying your keyword strategy to outperform your competitors once you have determined which keywords closely resemble those of your rivals.
- Web design - Your business success story can be made or broken by a well-designed website. You may create and design your website with Hubspot. Without using an outside IT service, you may create, design, host, and change your complete website using their technology. Building your website with Hubspot's drag-and-drop design functionality is simple and quick. Building a customized website for your intended audience is made simpler by the drag-and-drop capability. They also make your website mobile-friendly, which is important because most browsers now favor mobile devices. You have full control over the website for your business thanks to the tool, which enables you to change your page. Additionally, Hubspot will automatically optimize your page to improve its position in search results.
Pros and Cons of Hubspot
Pros
- Centralized storage for all of your marketing, sales, and customer service data
All of your marketing, sales, and customer service data are stored in the CRM when you use the Growth Suite (marketing, sales, and service hubs together).
All of your information gathered from any HubSpot tool is stored in the CRM, or, to put it even more simply, the database. On the surface, this might not seem like a major concern, but when you consider it...Think about being able to pass a contact from marketing to sales to customer support without ever having to sync data with a different system or double up on the effort. Not only that, imagine being able to create a report that’s able to look at your customers across their entire customer journey — from the first time they landed on your website to their interactions with your support team. The end result? The ability to make decisions and improvements based on real data instead of gut feelings. Many marketing, sales, and service professionals spend hours and even days every year trying to pull, combine, and analyze data from disparate systems to report to their organization. With centralized customer data in the Growth Suite, you can do this type of reporting in minutes.
- A large app store where you can integrate your other tools
Every organization has different procedures and requirements, so even if you predominantly use one platform, you'll probably need additional tools or platforms to manage your marketing, sales, and customer service operations from beginning to end.
It's a good thing that HubSpot has a vast network of integration partners that keeps expanding. Finding out what integrations are available, understanding the functionality and data exchanged between systems, and rapidly installing the integration in your HubSpot portal are all made simple by the App Marketplace. Your marketing department might use Eventbrite, for instance, to manage online events. Despite the fact that HubSpot isn't an event marketing platform, setting up the Eventbrite integration only requires a few clicks and will send all of your attendees' and registrants' data right to your HubSpot site.
- HubSpot Academy
Have you ever registered for a new tool only to discover that you don't know how to use it, don't know where to start, and have no one to ask? That issue won't ever arise if you use HubSpot. Numerous courses and certifications are available through HubSpot Academy that will not only teach you how to use each component of the platform but also improve your knowledge in marketing, sales, and customer support.
They regularly add and update information, and they offer courses and lessons on a wide range of topics, including inbound marketing, frictionless selling, customer journey mapping, and much more. Most likely, you'll never experience a sense of helplessness or being lost.
- Can grow with you
The option to create a free account and get started with HubSpot right away is one of my all-time favorite features. While I hesitate to use the phrase "Try before you buy," you do have the chance to use the tool and get a sense for how it operates and what it will be like for you to be using it on a regular basis with a free HubSpot portal, which gives you very limited access to tools and functionality. This benefit is about HubSpot's capacity to frictionlessly expand with you as your needs evolve, not merely about signing up for a free account to see if you enjoy the platform. It is scalable and will only become better at it. Because it offers all the essential capabilities they require to begin automating their processes and performing in-depth reporting on them, many businesses will start with HubSpot Professional. Workflow automation and customized reporting are not included in the Free and Starter subscriptions.
Cons
- Not always the cheaper option
What does it actually cost, then? Find out everything about HubSpot's pricing scheme here.
What about the price in relation to rival products? And that's where things get challenging. Depending on what you're looking for, HubSpot's competitors come in many different forms. Are you seeking for a standalone end-to-end platform for marketing, sales, and service, or just marketing automation tools?
Due diligence will be required on your part to compare pricing based on your company's requirements. Although HubSpot's variable price is undoubtedly a plus, it won't always be the most affordable choice. If you use the Marketing Hub, you will have to pay per thousand contacts you wish to advertise to, which means you may have to pay hundreds or even thousands of dollars in addition to your monthly fee.
You pay per user for Sales and Service Hubs, so if you have a big team, the cost might mount up rapidly. Again, it's important to do your research to see how much HubSpot will cost you now, how much it might cost you afterward, and what your other options are.
- CRM not as “configurable” as other solutions
One of the main reasons businesses choose CRMs like Salesforce, Microsoft Dynamics, or SugarCRM over HubSpot is the option to construct a customized instance that flawlessly documents, tracks, and suits their needs.
You are still limited in the functionality you can custom build into your portal (for instance, you won't be able to have a developer custom-build widgets into your portal). HubSpot did release the Enterprise capability to create Custom Objects for the CRM, making it much more configurable than before.
Before you dismiss this as a drawback for your company, though, think about whether creating a CRM from scratch will be as beneficial as utilizing one that is designed to be user-friendly and simple to use.
Many businesses invest months (or even years!) and thousands of dollars in having specialized CRMs that flawlessly record every step of their process designed for them. The issue is that these systems frequently grow so complicated, out-of-date, and clumsy that nobody actually uses them.
Final Thought
Hubspot is excellent if you're searching for an all-inclusive marketing resort. If you want more hands-on or less hands-on help with marketing, sales, and customer service, Hubspot has all the tools you are probably searching for.
Prior to selecting the best CRM software for you, like with anything else, you must conduct the study. Check us out if you're a new business owner and need assistance navigating the CRM world. Our website is filled with useful business information, including webinars and modern books.
