There are a lot of ways to handle your digital marketing budget - from just doing nothing and hoping for the best, to hiring a full internal team. It will be no surprise that we think the best way to get the most out of your digital budget is to bring a digital marketing agency on board.

In this article, you will understand why it is best for you to use a Digital Marketing Agency to get the most out of your budget. 

Unlocking expertise

Perhaps the most obvious advantage of using a digital marketing agency is the expertise you gain access to - whether it is in areas where you or your team dont have knowledge at all, or as a supplement to existing internal resources. 

While internal marketers generally need to have at least a baseline knowledge across the board, digital agencies have the advantage of having the ability to include on board, train and nurture true professional– thus after you bring an agency on board you get access to those specialists.

On top of this, the advantages of peer to peer learning shouldn’t be underestimated. Unless you got a large in-house team, it will be very difficult to keep pace - you will teams do things in a particular way and quickly this can become outdated. As an agency we are forced to stay ahead of the game - we cannot afford to fall behind and as result using an agency means that you will stay on top of the latest trends.

Unlike internal marketers, agency professionals are not tied to a single company or sector. This means that you may also get access to digital marketers that have worked across different industry verticals, which means they can bring knowledge and expertise from other sectors.

Another great advantage is the ability to be flexible. For instance, if you have a great internal email marketing team then a full-service digital marketing agency will be able to work around that and fill the gaps - which may be in SEO and paid media in this case. 

If you want someone to double check the things that your email marketing team has been doing, or just to function as a sounding off point, then the same agency should be able to offer that as well.

The key here is that you can get the expertise where you need it - whether that’s in just a few areas or across the full digital marketing mix.

The power of accountability

While you should definitely work together with your agency to create objectives and KPIs that are realistic and possible, once those are established then you are within your rights to expect those to be delivered on.

As we discussed earlier, your digital marketing agency should be equipping you with a team of digital marketing experts - thus, if the results are not what you expected then those experts should have the knowledge and insights to find out why and think of a solution or alternatives. 

Ultimately, your digital marketing agency’s revenue depends on their ability to deliver success for you. That’s a stronger incentive than you are able to provide internal staff.

Staying at the cutting edge

The best digital agencies lead the way when it comes to the technology currently present in the sector. At a small scale, it means keeping up to date with the latest advertising opportunities and Google algorithm changes. However, at the top end that means investing in real technological innovation.

A great example of this is our investment in the field of biometrics research – using eye tracking, galvanic skin response (GSR) and facial expression recognition technology to bridge the gap between what the users do and how users feel.

Very few organisations would be able to justify an investment in this technology to test their new website or their latest ad creative – but because we can consistently make use of the technology across a range of clients, we are able to commit to this level of technological innovation.

As a result, by finding a digital marketing agency that has created those investments you too can benefit from leading digital tech.

Being external has its advantages

We all know what it’s like – sometimes when you push for change internally, the positive parts of the message get bogged down in politics and historic objections. As an external partner, your digital marketing agency is free from those shackles.

When we work with clients, we always come equipped with evidence. While we respect that internal issues and political concerns are something that need to be kept in mind, we will endeavour to bring conversations back to our evidence based view as an external partner – after all, we’re accountable for the results and if we’re held back by these kinds of problems then those results aren’t going to happen.

If you’re worried that internal politics or a reliance on well-worn processes is bogging down your marketing efforts, then bringing in an agency could be the antidote you need.

Make the most out of your digital budget

If you’re not currently working with a digital marketing agency, we’d love to talk about how we think you can get the best results for your budget. Get in touch with us today and let’s talk about what kind of services would be the right fit for you.