Having a strong online presence is very important when it comes to running a small business. It won’t only help you reach your target audience, but the internet will also serve as a solid platform to make sales.

That’s why it's utility should not be overlooked. Not everyone knows how to gain more traffic to their site, though.

Don’t know where to start? Don’t worry, we’re here to help you.

Let’s take a look at some web development strategies you can use:

1. Know Your Audience

You won’t be able to optimize the traffic you bring to your website if you are not targeting your audience appropriately. Part of targeting them involves understanding and defining who they are.

You’ll need to consider things like:

• Age
• Occupation
• Education level
• Their geographical location (and time zone)
• Hobbies/Interests

From here, you can start figuring out what type of content they look for online.

2. Take Social Media Seriously

Social media is one of the easiest ways to reach your target audience because of the vast number of people using it everyday. As long as your content is engaging and provides value to your audience, you can improve your following over time.

From here, you can directly link back to your company’s website, giving you access to a large increase in traffic.

3. Don’t Neglect SEO

Without proper SEO techniques, your audience won’t be able to find your website on their own. So, you have to invest a bit of time and money into this practice.

Factors to focus on include:

• Using keywords in your image file names
• Linking internally to other pages on your site
• Working to get backlinks from sites with high domain authority
• Creating content that coincides with your brand’s voice and overall mission

Even though you won’t be able to see drastic changes overnight, proper SEO is important for long-term growth.

Not everyone has time to learn how to make use of this on their own. But don’t worry, IFormatLogic can take care of this for you.

4. Minimize Loading Times

Due to how fast we can access information in our society, the average person’s attention span is now shorter than a goldfish’s.

This means that when a website takes more than a few seconds to load, most people leave the website.

That’s why it is very important that you cut down on loading as much as you can.

Reducing the image sizes, elimination the use of redirects and memory cache optimization are few ways you can do.