In this article, we will tackle everything about display ads. Whether your goal is brand building or generating leads, it’s all here.

You will learn to create eye-catching and engaging ad creative, target the right audience for your product or service and wrap it all together in a funnel that will generate results. But before we dive into that, let’s first define what display ads are and how will it contribute to the growth of your business and to your digital marketing objectives.

What is Display Advertising?

Display advertising is a method where you attract the audience of a website, social media platform or other digital platforms to take a specific action. These are often made up of text-based, image or video advertisements that encourage the user to click-through to a landing page and take action (e.g. make a purchase).

Most display and online advertising campaigns are charged on a cost per click (CPC) basis. That is to say, every time the user on a search engine clicks on your ad, you’ll get charged an amount based on your overall bidding strategy.

They can also be used for retargeting campaigns. This is where ads are served to users who have already visited a specific website. The aim is to “retarget” them and encourage them to return to the website to take the same action (or an action at a different stage of the funnel).

Are There Other Forms of Display Ads?

The short answer is yes! Your display campaigns can come in several shapes and sizes, which include the following:

1. Banner Ads: It is one of the oldest forms of advertising. It typically appear at the top of a website in a “banner” format.
2. Interstitial Ads: These ads appear as web pages that are served to users before they are directed to the original page they requested.
3. Rich Media: These are ads that included interactive elements like videos, audios and other clickable elements.
4. Video Ads: The YouTube advertising platform, as well as social networks like Instagram and Facebook, have opened a whole new avenue for marketers. Video ads allow you to reach your audience and connect with them on a personal level, and are well worth investing in.