What is an SEO Audit?

An SEO audit is done to analyze how well does your web presence relates to best practices - it is your first step in creating an implementation plan that will have measurable results.

The purpose of auditing your website is to identify as many foundational issues that are affecting organic search performance as possible. Here are the issues that will be revealed in your SEO audit:

• Technical SEO issues

• Website structure issues

• On-page SEO issues

• Potential off-site problems

• User experience issues

• Content gaps and opportunities

• Competitive marketplace insights

An audit is a standard procedure that should be done on a regular basis - It is what we call a “health check” for your website.

What Is Analyzed in an SEO Audit:

While SEO audits may vary slightly, each one should analyze the basic technical SEO “table stakes” like sitemaps, metadata, server errors, etc. At a high level, an audit must cover off on indexation, optimization and accessibility.

Here in IFormatLogic I.T Solutions, we analyze over a hundred different SEO elements across the following categories.

• Technical Audit

• Indexation analysis

• Status Codes

• Redirects

• Page Speed

• URL Structure

• Robots.txt

• XML Sitemap

• Canonical Tags

• Duplication

• Crawlability

• Legacy Domain Issues

• Off-page Analysis

• Mobile SEO analysis

• International SEO analysis

• On-Page Audit

• Site Content Structure

• Keyword Research

• Page Copy Theme Analysis

• Keyword Use

• Meta Data Analysis (Page Titles, Meta Descriptions, Heading Tags)

• Schema

• User Experience

• Images & Video

• Internal Linking & HTML Sitemap

• Server Log Audit

• Crawl Budget Analysis

• User Agent Analysis

The information captured during the auditing process will allow our team to create accurate, impactful recommendations for your specific website.

Why It’s Important to Audit Your Website on a Regular Basis:

Your website is the “hub” of your online brand, that is why it’s very important to have regular checkups to make sure that everything is in order and that it is effective. It’s also important to know that your website is a living digital property, it’s usually not stagnant for long periods of time. In any given year, content will be added and/or removed from your website. It is for this reason that audits should be done regularly. We recommend that websites must be audited at a minimum of once per year. That will allow your team to fix critical issues as they arise.

There are other parts of SEO which you should focus on after your audit to ensure that you stay competitive. After all, the technical foundation is not the end of the road for SEO success. It is important to focus on your competition’s SEO activity, be updated on the newest search engine best practices, and maintain local SEO best practices if your business depends on customers visiting a physical store. All of these are elements of successful SEO strategy and must be corollary to your audit and ongoing SEO maintenance.

Is it time for your website to get an SEO health check? If so, IFormatLogic I.T Solutions is here to help. We have SEO experts that will surely help you with your SEO health check. Contact us now!