Why is SEO Important to a Business?

It might seem obvious, but the first thing you would need for your business is a website. But not just a website, but a website that is designed to convert your target customers into actual customers.

For instance, let’s say you have a beautiful website that is made by a professional developer. It is filled with user targeted content and with with wide open arms you are waiting for your clients. But for some reason, no clients are coming. This is where the importance of SEO for your business will come.

The Stats Behind SEO

Google controls over 80% of online searches. The rest is accounted by other search engines such as Yahoo, Bing and so on. However, Google’s index accounts for just 20% of existing website, the remaining are what we called the “darknet”. So, for people to be able to come to your website and become your customers you would need to be visible on search engines, send positive signals to search crawlers and improve the credibility of your website around your target product or service.

This is where we would be needing the help of SEO. According to the definition from Wikipedia, SEO is “a set of measures for internal and external optimisation to raise the site’s position in the search engine results for specific user requests, with the goal of increasing network traffic and potential customers and subsequent monetisation of the traffic.”

Seemingly every other business is doing their SEO better than you and sometimes it can feel impossible to know where to start in terms of your own marketing. So below, you will find everything you would want to know about SEO and how it can help your business.

How Can I Get Google to Find My Website?

Firstly, to make sure that search engines would be able to find your website, you first need to notify them about your website. To do this, register your website in the Google Search Console.

Search Console is a free service that will help you monitor your website. From how well the search engine can access and crawl your website to how many pages are indexed. Search Console will also give recommendations for basic improvements to the HTML of your website. It will give you information on pages that can be found, the type of searches your business is getting visibility for and messages about your website health from Google. To help Google find all the pages of your website, create a sitemap and robots.txt files. 

After that, the next step is to add your business to the Google My Business Listing. This listing is the digital representation of your physical store. Making sure that your business information is correct on Google My Business, is very important as users will engage with listings to be able to contact your business. 

Put some effort into this - adding good images, selecting the right business categories. This is the digital representation of your store within Google’s own infrastructure and has massive implications fo Local Business SEO, so you must give it the attention it deserves.

How Do You Make Web Page SEO Friendly?

SEO requires your website to be related to somebody searching for them and that’s why it is essential to understand the type of words or phrases that are being searched for in relation to your products or services. There are many free tools on the internet that will guide you through the process at the very top level, but working with a specialist is much better option because they will help you understand everything, from generic keywords or search phrases used, through to those which are most likely to result in customers contacting your business.

Based on the collected information, optimize the website pages for targeted requests. Include related keywords in the page titles, meta description, the content posted on the page, in the content headers. Remember, this content needs to remain informative and there are no benefits to putting a keyword over and over again on a page.