Do you really need a Website?
Category: Business | Posted date: 2020-02-03 05:33:36 | Updated date: 2020-02-03 05:52:28 | Posted by: Jesza
DOES MY MICRO BUSINESS REALLY NEED A FULL WEBSITE IN 2020?
OR IS THERE A MORE COST EFFECTIVE WAY TO MARKET ONLINE FOR SMALL BUSINESS?
Where to Start? What do I need to know?
If you’re a business in 2020, you want to build a web presence. This doesn't mean you want to have a website, but you can't survive on word-of-mouth and recurring customers forever. a continuing stream of latest customers is that the only way to ensure longevity. New potential clients and customers find services needed almost 100% online now, so you want to be present online in some form. Here are some simple, low-cost ways to try and do so.
This article was inspired by a local mom/pop taco restaurant we like, that we couldn't find online. We thought “how can they survive?” They almost weren’t making it.
With newspaper ads and phone directories going by the wayside as marketing channels, and with a plethora of TV channels and platforms out there that help viewers avoid commercials, if you own a business and need new business, the internet is basically the foremost affordable and most effective option for brand new exposure.
That said, what's the most effective way to get that exposure? do you need a website, an ecommerce website, or will free social media channels work for you? we'll check out all the options here…
Below, you'll find the key questions that you simply should be asking about the way to start and maintain a web presence, and at which level you'll got to invest.
DO I EVEN NEED A WEBSITE? WILL SOCIAL MEDIA ACCOUNTS ALONE SUFFICE?
Websites offer several benefits.
- Displaying the “vibe” of your company, and the products or services you offer
- Your location and general business information
- A compelling story about what makes you the best
- 24/7 access: Your website works as an always-on sales tool, if done right
- A direct presence on Google and other search engines
- Unlimited content and details about your company, people and products
There are several other reasons to have a web site, including gather leads after hours, displaying samples, testimonials, job opportunities, online buying opportunities, qualifying leads, giving samples and examples, and so on.
That all said, having a web site isn't the sole way to market online.
GET FOUND ON SEARCH ENGINES. HOW TO USE FREE SOCIAL MEDIA AND LISTING SITES
At least, do the following. Big bang for no buck (i.e. FREE):
- Google Business Profile – Claim account and completely fill out the profile. Be specific and remember Google is dumb. What do you sell and where do you service? Google and other people can’t guess this. What causes you to the best? Pick the proper category. Update it weekly with a replacement post, and frequently with photos.
- Yelp – Yelp has began to dominate the highest search results, so don’t ignore them. Claim your account, complete the profile with all the acceptable descriptive words (keywords) and update it regularly with photos.
- Facebook – Claim your account (your “page”), completely fill out the profile and update it weekly with new posts, videos as you can get them, and photos.
“If you weren’t coming up online for your business name or in local search for your products or services before, expect a possible 30% jump in business if you compete these three steps!” Says Ken O’Donnell, President at KO Websites, Inc. Located in the San Francisco Bay Area.
Having a web site designed may be cheap or expensive; it can provide great ROI or end up to be a waste of money, unless you build it right. In our next blog, we'll cover the fundamentals , the building blocks needed if you’re getting to create a custom website design for your business.
READY TO GET SOME QUESTIONS ANSWERED? CALL OR CONTACT WEBSITES AND SEO PRO
We’ve been building websites that work and websites that you simply will find fast on Google for several years. We all know what it takes to get you onto page 1 and we know how to assist you choose terms which will attract the proper traffic. Call 047-611-1243 or fill out our short contact form to urge the conversation started.
