SEO is a Process and Not a Plugin

Category: Marketing | Posted date: 2020-02-05 06:53:35 | Updated date: 2020-02-05 06:59:07 | Posted by: Jesza

SEO isn’t a plugin or a green dot. SEO is a process.

So many times WordPress users get trapped with installing plugins and chasing a green dot of approval. Don’t get me wrong. I believe the Yoast team and their SEO plugins are awesome. It’s the way WordPress users implement the plugins that I find frustrating.

The problem doesn't roll in the hay Yoast. It lies with users and their analyzation of the SEO process. More times then not, a WordPress user installs an SEO plugin and forgets about it or focuses heavily on the green dot of approval and nothing else. that's the incorrect approach and is totally insufficient when trying to garnish sustainable, SEO based search traffic.

WordPress plugins are tools within in an overall SEO procedure.

Your goal isn't to chase a green dot inside the Yoast SEO plugin. Your goal is to apply a solid SEO process and use the plugin as a tool within the execution of your marketing strategy.

If you would like to boil that down even further, you actually have one singular goal.

Really good SEO is not t just about data. Good SEO is about web site visitors and perfecting the user experience.

We have an equivalent SEO process for many years. It will slightly shift because of Google and Bing’s algorithm changes, but the ultimate goal of providing a path to solving a user’s problem has stayed consistent.

Now, more then every before, it's important to placed the main target of SEO on the user experience. It’s the guts of top quality SEO and it becomes more important with each new change Google rolls out.

How Can You Define an SEO Process?

You can start by reviewing the process I’ve used for years. It breaks into three segments and just over ten steps.

Review existing reports and data from your website or blog.
Review your competitors’ websites and third party reports.
Validate data by reviewing actual Google activity and search results.
Build a seed list of keywords focused on solving problems for your target demographic.
Pull and review search volumes for your seed list of keywords.
Score your keyword list for relevance based on how closely it matches your target demographic and offering.
Match up focused keywords to your existing content and future content.
Create killer, long form content that gives solutions to user problems.
Optimize this content within WordPress by using trusted SEO plugins.
Promote this content online and do old skool PR to extend overall branding.
Review your website and server for technical SEO and make improvements where needed.
Review your progress, reverse engineer what's working, and repeat.

Notice my process had no gimmicks or shortcuts or anything that was a fast fix. That’s because SEO doesn’t work that way. Anyone who says it does is lying to you and setting you up for failure.

SEO is work, but the rewards are like nothing else I’ve seen in my years of selling and sales. It produces results and people results are long-term.

MisInformation and Lack of Education Drive Fear in SEO

I performed a social experiment. I asked people on LinkedIn, Twitter, and Facebook to tell me the primary word they thought of once they heard the acronym SEO. Tangled, fear, scam, shady, confusing, and frustrating were just some of the negative words that what was given to me.

That isn’t my SEO. once I think about SEO i think of: possibilities, success, revenue, leads, sales, growth, opportunities, options, power, liberation, freedom, powerful, prospects, customers, helpful, empowerment, and engagement.

Why are my words so different then others? Because I even have educated myself about what SEO is, what Google wants and wishes to achieve success , and the way I can use SEO to assist solve someone’s problems.

I don't fear Google or SEO. I don't attempt to scam Google or my SEO clients. I attempt to help website visitors and clients by solving their problems. And lately, I’ve been solving tons of problems by educating people on program optimization.

Why? Because through education you're empowered. Through education you control your own destiny.

When I help empower someone, i'm energized and refreshed. That refuels me and propels me forward. It’s why I visit conferences and mention SEO, then spend days after answering emails from people that heard me speak.

I roll in the hay for them, but I’ll admit, I roll in the hay on behalf of me too. Empowerment is infectious.

Did I Leave Your With More Questions About SEO?

Excellent! SEO is usually changing and you ought to always have questions. The more questions you ask about your visitor, the more opportunities you've got to win at SEO.

I’d like to educate you, empower you, and encourage you to find out SEO and control your own online destiny. Anyone is often successful at SEO. you only got to understand the why, apply it to the how, and specialize in solving problems.

If you’d like to learn more about SEO, here are some additional resources:

SEO Bootcamp – This is often an two day training workshop coming this winter. It’s face to face and seats are very limited. the first bird discount ends on October 31st. If you're curious about this event, you would like to grab your ticket before we sell out.

Online SEO Course – This is often an eight hour online SEO course that you simply take at your own pace and as time allows. like SEO Bootcamp, this goes through my process from start to end .

YouTube – There are some of the channels that contains videos and webinars filled with SEO education. They are free and cover everything from the basics through keyword research and on-page optimization. They won’t go as in depth as the bootcamp or course, but they will be a good starter for you.

Clarity.fm Coaching –If you have some SEO questions you’d like to ask, you can schedule a call with me via Clarity.fm. This is an excellent option if you have a basis for SEO and just have a few things that need clarification.

SEO Consulting – If you don’t have time to find out SEO, but want someone you'll trust, We do take on select clients for SEO consulting engagements. We can work directly with website owners or with marketing and IT departments at mid-market or enterprise companies, also as outside vendors.

Regardless of the path you choose, make sure you decide on something and you're taking that breakthrough . SEO opens the world up to new opportunities, but you've got to require the primary steps towards changing your perception of SEO and improving your traffic.