Trust is earned and trust is crucial. You can’t trust a person you don’t know or barely know. Having to know who the person somehow gives us assurance that they can be trusted; same goes with your brand. You need consumers to trust your brand and gain their loyalty. It gives your brand the guarantee to have loyal customers that will act as a channel to a successful branding.

But what really is branding? You can have a brand but that doesn’t  mean you’re branding. Branding is a powerful tool to boost your brand’s identity, improve your credentials and attract consumers. It gives a strong image that will represent your brand and be known.

You can start your branding by having a unique strategy to market your brand or a more convincing way to promote it. Keep in mind that you have competitors in whatever industry you are in. Make sure to give eye-catching and memorable advertisements and campaigns. 

With this, a good logo shouldn’t be ignored. A logo is what speaks for your brand conceptually and visually. You can have a name for your brand but without a visual identity, consumers will likely forget what your brand is. You can take a person as an example; some people may know your name but can somehow forget it after a while, but appearance really is what marks in someone’s head. It gives an opportunity for the brands to make their own visual representation and stand by it. Although logo can be as easy as it seems, it is honestly one of the crucial parts of branding. Your logo should not only be eye-catching but also conveyable. Convey the right message that fits your brand to easily gain consumer’s trust. 

One of the many misunderstandings in creating a logo is that they thought it must be as colorful as possible or as bigger as possible. Logos are needed to be executed neatly and professionally. For a corporate logo, it is advisable to stay in a monochromatic design for a more sophisticated approach. And as for brands like fast foods, paint services, or kids’ toys brands, the colorful approach is much more applicable to convey a playful message.

Branding and having a good logo design should always come in pairs and will be much more handy when executed properly. Sure you can have a brand of your own as long as you market it successfully. But with a good logo, you can represent your brand without having to say much! That’s how powerful these two are.