We live in a world where we rely on the internet in solving our problems. From social media platforms, blogs, video games to video streaming services, there are so many things that keep us entertained. And it is not only for people who use the internet for their personal needs but also for businesses that use these tools to promote their products or services.

Video marketing has become a powerful tool for businesses to reach out to their prospective and existing clients. The catch here is that while you’re making use of alternative methods in promoting your business online like social media and email marketing, video marketing might change your perception forever. But before we go into the details, let’s first clear up a few things about video marketing.

What is video marketing?

Marketing is a promotional activity whose purpose is to promote and inform people about your business, services and products. Most of the time, it is meant to let people know that you offer something that they might need rather than generating direct sales.

The best example of this is social media marketing, in which case, let’s say, in a Facebook page, a business gets to connect with their followers through post shares, comments and likes. It is also meant to know what people might be thinking or saying about your business which will help you in improving your product or services.

Traditional marketing methods were limited to a few promotional activities like roadshows, event and customer service. But with the rise of the internet, things have changed. There are a lot of digital marketing strategies that you can use, but in this article, we will focus on video marketing.

Before we explore the benefits of using video to market your business, we first need to take note of the following:

• Always make sure that your videos are shot in high definition if you want to draw higher levels of engagement from viewers. Typically, videos that tells a powerful story doesn’t last for more than 60 seconds.
• Marketing videos must be short but straight to the point. Don’t take the risk of telling your viewers nonessential long stories. 
• The video should be informative and at the same time, entertaining.
• Always aim to evoke a certain emotion in the viewer. 
• Also make sure that the audio quality is excellent because it will have a great effect on people who are watching your marketing videos.
• After the video don’t forget to put a call-to-action(CTA) button.
  

Benefits of video marketing

Now that we understand what video marketing is, let me show you nine reasons why you should start using video marketing for your business.

1. A powerful way of starting conversations

It can be hard to start conversations, especially if you’re just starting your business and most people don’t know about it. But that shouldn’t be the case if you make promotional video. According to a study, a promotional video often moves people from being skeptics to acquaintances, and even if they are just chilling at home, there is no perfect way of welcoming prospective clients to your business other than professionally shot and documented video clip.

2. Videos help you humanize brands

Most people might be wondering how artificial intelligence(AI) will impact marketing, hut what about the videos? It would be challenging to humanize brands with just content alone because plain texts are limited to reading. However, video with a real human telling a story do wonders when it comes to marketing a business. From the voice to personality, viewers can put a face to the services or products; thereby engage more with the message.

3. Tap into the time of mobile users

Today, a lot of people spend many hours watching videos on YouTube, and with this, you can imagine how it would turn your marketing around if they spent a minute or less on your promotional video. Study shows that about 90% of customers watch videos on their mobile phone before purchasing a product or service, and with YouTube views increasing by 100% every year, there is no doubt that your viewers is going to increase if you choose this route.

4. Win the attention of Google’s web crawlers

Google owns YouTube, and that means a lot to marketers who make use of videos to communicate their messages. There are varying statistics about how many times a website with videos get exposure, but most put this figure above 50 times. The trick here is that you optimize your videos with SEO friendly titles, descriptions and the first page in search engine result pages(SERPs) will be yours for the taking.

5. A perfect way of building trust with clients

It won’t be easy persuading audience by only using plain text. Indicating video will help drive conversions, it is even easier to build trust and long-lasting relationships with clients by telling them a brand story in a 60 seconds video clip. The fact that it helps evoke a quick emotional response from viewers is the reason why many YouTube channels continue to win over massive audiences and followers.

6. A smart way to get the attention of lazy customers

Most people don’t have enough time to go through a long promotional posts, and the story gets worse when marketing to lazy buyers. Also, keep in mind that buyers now a days want to see things and promotional videos is the smartest way of winning over this kind of customers.

7. An effective way of outdoing the competition

The truth is that not many businesses have ambrace video marketing. It could be that they are still stuck with a misconception that doing video marketing cost a lot. Well, using this strategy to promote your business does not only competitors a huge blow but also helps you show viewers something they wouldn’t have known if they were only reading your message as a blog post.

8. High retention value

The internet is a crowded place and winning the attention of everyone is a real struggle. But with the use of these videos, marketing your business doesn’t end with communicating visually. Studies also show that most people remember what they see better than what they read online. 

9. High rate of social shares

Lastly, studies show that people share videos that they have watched online more often than what they have read. Thus, a marketer who wants to make the most of this knowledge must include social share buttons below their video, and wait for the magic to happen right before your eyes. This is how you make your content go viral online.

The bottom line

There are many reasons why businesses should start using videos in marketing their products and services. A bonus tip is that it has become an effective and powerful way of getting more leads through email marketing. The tips we have listed in this article should help you rock your campaign.